Asher Strategies Radio

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This Stuff Really Works: We Practice What We Teach

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How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

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Capitalizing on the Science of Selling

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How is your sales career going?  What about a guy who started out as an entry-level technician for ten years at AT&T, promoted to account executive, and was the highest producer out of 1,100 salespeople. Then promoted to sales manager and received numerous sales honors and awards. His ability to manage difficult situations gained him distinction within the Bell System, and made him a frequent speaker at AT&T sales schools.

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Why Outsourcing Sales Management for Small Companies Increases Sales

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Maybe it’s time to get some outside help. Finding your New Year’s sales projections already flatter than you hoped for? Doing all you know how to do with the personnel and financial resources? 

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From Bagels to Boardrooms: My Personal Journey in Business Development

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How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company.

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Using NLP to Get The Prospect to Pull The Trigger - A Podcast with Ramzy Ayachi & John Asher

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Have you ever heard of neuro-linguistic programming, commonly referred to as NLP? Neuro stands for brain, linguistic refers to language, and programming is how neural language functions.

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Why Sales Managers Join The Institute for Excellence in Sales

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What if you could quickly access expert advice on how to accelerate your sales process? Would that be worth a little of your time? Tune in to the next episode of "Asher Sales Sense" on Thursday at 3PM Eastern.

The guest this week is Fred Diamond, Executive Director and Co-Founder of the IES.  Fred discusses why he founded the IES and what sales managers and salespeople get from this member organization.  You'll learn the four things every sales manager struggles with in order to succeed. 

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Adding Structure to a Sales Team and Department

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You’ve been great at the selling game.  So great that your company promoted you to Vice President of Sales.  But the joy of the announcement has given way to near panic as you realize you now have to step up to meet big company goals.  You’ll need to develop sales talent and put a structure in place to help your salespeople succeed.  Wouldn’t it be great to know how someone else faced this challenge and thrived? 

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Getting Breakthrough Sales Growth with Fractional Sales Leaders

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Finding your new year’s sales projections already flatter than you hoped for?  Doing all you know how to do with the personnel and financial resources?  Maybe it’s time to get some outside help.  Everything is easier if you know how and the upcoming Asher Sales Sense Podcast might just be the answer you’ve been looking for to help you accelerate your sales.

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A Video Story Must Do Five Things - John Carter

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If you are thinking of video marketing, start by listening to John Carter and John Asher.

Do you know that customer relationships can start in less than a minute on a five-inch phone screen?  It begins with a story.  Your story.  Buying behavior can start this fast and wide, but how can you be sure you’re sending the right information?    In this episode the host John Asher talks to veteran videographer John Carter and they discuss:

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When Sales and Marketing Don’t Trust Each Other - Brian Beveridge, A Short Podcast

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One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing.  Misalignment is another word for trust. When Sales and Marketing don't trust each other it isn't good for either and worse for the company. 

Brian Beveridge knows how to fix this.

Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

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