Asher Strategies Radio

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Account Based Marketing in Challenging Times

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You’re working remotely during this interruption of normal business transactions. Instead of dashing to strategy sessions and prospect meetings and spending hours in transit, you are either staring at your computer screen or cleaning out closets. A better use of this bonus time would be to relook at how you are connecting with your customers. Perhaps you should consider Account-Based Marketing (ABM) to adjust to market realities. ABM turns the traditional funnel upside down and is delivering higher ROI than most other forms of marketing. Come hear why everyone is talking about Account-Based Marketing.

The April 16th Asher Sales Sense Podcast, “Account-Based Marketing in Challenging Times,” with host Kyla O’Connell features Gail Walls, Senior Funnel Management and ABM Certified Strategist at Communica, a full-service advertising, marketing and PR firm in Columbus, Ohio.

What’s a precise definition of Account-Based Marketing? What’s an example of how it can be used? Is this a complete shift of strategy in terms of sales and marketing campaigns? What’s the data on success rates? Is there a typical process to develop an ABM strategy? Tune in on April 16th to hear Gail Walls answer these and other questions and find out why ABM just might be your company’s certain play for these uncertain times.


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

The Happiest Sales Reps Have the Right Mindset from Umar Hameed 11 Minute Podcast

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What’s a key difference between elite salespeople, the ones getting the lion’s share of contracts, and average salespeople? Natural aptitude? Certainly. Training? Of course. But then why do so many gifted and experienced salespeople miss their sales goals? The same way gifted and experienced professional athletes fail to win. Their heads get in the way. What if you could get “unstuck” from good and achieve greatness? What if you can improve your mindset?   

Highlights:

  • It isn’t what happens in life it’s how you react to it
  • The best sales reps have an influence on how they show up in life
  • There is a formula for success to be happy: Skill-set x mind-set = results
  • The final frontier for sales reps is not more sales training but min-training.

Asher Sales Sense podcast, “How to Build a Rejection-Proof Sales Mindset” with host John Asher features Umar Hameed, CEO of No Limits Selling, making salespeople and sales teams more awesome! Umar is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. Umar’s new adventure is an app, NeuroBoosterz, that allows YOU to take charge of your mindset so you can decide how you want to feel and act in any situation.

Listen to the whole program here:

How to Build a Rejection-Proof Sales Mindset

How important is mindset to being successful in sales and in life? How do beliefs impact sales performance? Why do people second-guess their abilities? What drives human behavior? Why do some people give up too easily? Tune in on February 6th to hear Umar Hameed reveal how you can get your head out of the way so you can swing for the fences and hit those sales home runs.

About John's guest:

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. He works with leaders, salespeople, and teams that want to become exceptional.

Hameed says, “Every behavior and team dynamic has a belief that drives it. You can’t create change unless you address the underlying belief.”

NoLImitsSelling's new adventure is an app, NeuroBoosterz allows YOU to take charge of your mindset so you can decide how you want to feel and act in any situation. This will allow you to show up as your best self in every area of your life.

 


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Seven Elements of Crazy Good Online Sales Training

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Online training has been around since we’ve all been online. Many of us are familiar with stodgy online corporate compliance training – all the things we shouldn’t do in business – and crushingly boring online technical training – all the things we need to get right. Online sales training courses – the essentials to growing business – have been in the mix since the beginning and there are a few good ones out there. Now more than ever businesses who want to stay positioned for success could use first-rate online sales training. What does it take to make online sales training most effective? Can it be as good as in-person sales training courses? How?

The April 2nd Asher Sales Sense Podcast is “Seven Elements of Crazy Good Online Sales Training” with John Asher. John is the CEO of Asher Strategies, a Washington DC-based business providing sales advisory services to clients from startups to Fortune 500 companies. In his US Navy career, John was a submarine commander and manager of a $2 billion combat systems program. In his second career, he co-founded an engineering services company that grew at a compound rate of 42% for 14 straight years. John and his current enterprise provide sales aptitude assessments, sales training, and sales process improvement workshops globally. John is the author of Close Deals Faster and The Neuroscience of Selling, available through Amazon.

This Asher Sales Sense session covers John Asher’s explanation of seven elements essential to being a good sales trainer, how these key elements stack up in both in-person and online sales courses, and a creative approach combing live webinars, demonstrations, online skills, progress reviews and live feedback to give salespeople the tools they need to close deals faster.

Tune in on April 2nd to learn how online sales training can be crazy good.

John Asher’s Fifth Factor for Success for an Elite Salesperson 5 Minute Podcast

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Elite salespeople, regardless of company, invariably have sales and marketing departments with a defined process to support salespeople and drive revenue. In this five-minute program, John talks about sales and marketing processes that can support salespeople. If you listen to this and you are a salesperson, you will instinctively know if your company has a sales or marketing process to support your efforts.

This program is an extract from the March 5th Asher Sales Sense Podcast is “Five Factors for Success in Sales: The Secrets to Becoming an Elite Salesperson with John Asher.

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How Elite Salespeople Present and Appeal to the Customer’s Needs

About John Asher

Asher discusses his explanation of the Asher Method he’s developed to help salespeople close deals faster. John is the CEO of Asher Strategies, a Washington DC-based business providing sales advisory services to clients from startups to Fortune 500 companies. In his US Navy career, John was a submarine commander and manager of a $2 billion combat systems program. In his second career, he co-founded an engineering services company that grew at a compound rate of 42% for 14 straight years. John and his current enterprise provide sales aptitude assessments, sales training, and sales process improvement workshops globally. John is the author of Close Deals Faster and The Neuroscience of Selling, available through Amazon.

This Asher Sales Sense session covers how John Asher uncovered the five essential factors to success in sales. What are they? Do you have any control over them? Which ones are most important? How do they relate to each other? Are there any tools that can help you achieve the kind of sales success that can make you the sales team hero? Tune in on March 5th and find out how you, too, can unlock secrets to closing deals faster.   


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

John Asher’s Fourth Factor for Success for an Elite Salesperson 7 Minute Podcast

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The fourth factor for success is motivation. While this is a very complex subject, John Asher says he has found the four things that affect the mindset of salespeople. The elite salesperson has learned to work with and control some of the factors that lead them to be constantly motivated to perform. Hints: one of the factors is built-in, the other three, he or she has learned to cope with. 

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John Asher’s Third Factor for Success for an Elite Salesperson 6 Minute Podcast

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Are product knowledge, personality, and persistence enough to make an elite salesperson?  Not really. Without sales skills, well-meaning but skill-less salespeople will flounder. In the episode, John Asher talks about the need to have superior skills, ten of them in fact, to be an elite salesperson.

This program is an extract from the March 5th Asher Sales Sense Podcast is “Five Factors for Success in Sales: The Secrets to Becoming an Elite Salesperson” with John Asher.

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John Asher’s Second Factor for Success for an Elite Salesperson 7 Minute Podcast

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Some salespeople are great at their profession and some are not. What does it take to become an elite salesperson? Are you just born to it or does it come with a lot of sweat equity? Maybe both. What factors determine your success? Why do some salespeople make a sale seem almost effortless? Are natural born hunters born?

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John Asher and the First Factor for Success for an Elite Salesperson 6 Minute Podcast

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For this podcast, John Asher covers the first of five factors for success in sales, Product Knowledge, that gives salespeople power and confidence.  The faster they attain deep product knowledge the more confident they become and they are accepted by their prospects as knowledgeable salespeople that can answer their questions. Salespeople that try to BS their way past product questions are immediately detected and dismissed by the prospect. 

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Harnessing Neuro-Linguistic Programming to Reframe Price Objections

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Let’s demystify Neuro-Linguistic Programming (NLP) so we can sell more stuff. NLP has an imposing name, but it’s not really rocket science. It’s only “brain language” and knowing how to communicate with it can elevate your sales game to the elite level - especially if you combine it with practical applications. Price objections, for example.  You can use NLP to shift the customer conversation from price to value. And what salesperson doesn’t want to do that?

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Why Listening is the Most Valuable Sales Skill - Podcast from Alan Stein Jr.

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For this episode of Asher Sales Sense Podcast, Alan Stein Jr., the sales coach will reveal the performance secrets of world-class athletes and how they can inspire and empower you and your team to take immediate action and improve mindset, habits, and productivity.

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