Asher Strategies Radio

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Adding Structure to a Sales Team and Department

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You’ve been great at the selling game.  So great that your company promoted you to Vice President of Sales.  But the joy of the announcement has given way to near panic as you realize you now have to step up to meet big company goals.  You’ll need to develop sales talent and put a structure in place to help your salespeople succeed.  Wouldn’t it be great to know how someone else faced this challenge and thrived? 

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Getting Breakthrough Sales Growth with Fractional Sales Leaders

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Finding your new year’s sales projections already flatter than you hoped for?  Doing all you know how to do with the personnel and financial resources?  Maybe it’s time to get some outside help.  Everything is easier if you know how and the upcoming Asher Sales Sense Podcast might just be the answer you’ve been looking for to help you accelerate your sales.

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A Video Story Must Do Five Things - John Carter

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If you are thinking of video marketing, start by listening to John Carter and John Asher.

Do you know that customer relationships can start in less than a minute on a five-inch phone screen?  It begins with a story.  Your story.  Buying behavior can start this fast and wide, but how can you be sure you’re sending the right information?    In this episode the host John Asher talks to veteran videographer John Carter and they discuss:

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When Sales and Marketing Don’t Trust Each Other - Brian Beveridge, A Short Podcast

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One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing.  Misalignment is another word for trust. When Sales and Marketing don't trust each other it isn't good for either and worse for the company. 

Brian Beveridge knows how to fix this.

Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

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Improving Sales Leadership Performance with World Class Athlete Mindsets

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It’s a new year and your boss has just handed out your team’s performance goals. They’re ambitious. As the sales leader, it’s all on you. You’re stressed. So, you go to the gym and work out, hoping you can at least make headway on that New Year’s resolution. And you wonder, wouldn’t it be great if you had a performance coach who could help you with your team’s goals?

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To be Found You Have to be Findable

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The Internet has turned the flow of information between sellers and buyers completely up-side down. Gone are the days when sales people controlled the conversation and the exchange of information.  You might have great solutions and distinct advantages over your competitors, but if you can’t get out in front of them you can’t get the sales you need. 

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Using Neuro-Linguistic Programming to Close Deals Faster

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For 2019, salespeople will have both challenge and opportunity. The challenge is meeting that ever-increasing sales goal. The opportunity is a chance to reinvent yourself into a super salesperson. Have you ever heard of neuro-linguistic programming, commonly referred to as NLP? Neuro stands for brain, linguistic refers to language, and programming is how neural language functions.

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Achieving Aggressive Growth Goals with Digital Marketing

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What are the absolute digital marketing basics your company should have in 2019?  How much should you be investing in digital marketing? What kind of ROI should you expect to receive and how can you measure it? If you’re not sure of the answers, tune in to the Asher Sales Sense podcast on December 20 at 3PM Eastern.

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Bringing Sales Success to Distribution Sales Teams

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Are you considering selling through distribution partners or do you already?  These arrangements can bring both huge benefits and daunting challenges.  If you’re new to the game, it’s really important to know what you’re getting into and seek expert advice.  What are some considerations in selecting distribution partners?  What matters most to success in sales through distribution? 

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Rethinking LinkedIn - Judy Schramm

LinkedIn Matters More than Ever - Judy Schramm

Kyla O’Connell, Senior Partner and Sales Facilitator at Asher Strategies is the host for this episode.  Kyla’s guest is Judy Schramm, CEO of ProResource, a marketing agency that specializes in executive branding. Topics covered during the program will include some myths about LinkedIn, common mistakes that are made, and the bare minimum every professional needs to have on their LinkedIn profiles.

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