Guest: Brian Beveridge

One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing.  Misalignment is another word for trust. When Sales and Marketing don't trust each other it isn't good for either and worse for the company.  Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money.