Asher Strategies Radio

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Brand Big: The Laws Leaders Use to Win

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Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game.  Careers are cut short and stock prices tank.  What if there were proven techniques to consistently differentiate yourself and your business and stay ahead of change?

The May 16th Asher Sales Sense Podcast “Brand Big: The Laws Leaders Use to Win” with host Kyla O’Connell features Steve Brazell, one of America’s most sought-after Brand Strategists and Reputation Crisis Managers.  Headquartered in New York City, Steve founded the Competition Removal Firm Hitman Inc 25 years ago and works with leading global brands and celebrities such as IBM, Intel, Kevin Costner, Keyshawn Johnson, Fitness Magazine, Time Inc., Microsoft, Warner Brothers, and Walt Disney.

What is the single biggest marketing or brand mistake that costs market share and missed opportunities?  How are internet and social media changes affecting corporate and personal brands?  What are three core takeaways business leader can implement?  Tune in on May 16th and find answers to these and other branding-related questions, giving you simple steps you can take not to immediately increase sales and personal opportunities.

Goal Setting for Results: Close Deals Faster

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It’s now one-third of the way into 2019.  How are you coming along on those personal and professional goals you set for yourself at the first of the year? Not so great, huh?  Well, you’re not alone. Few of us make real progress on our goals because we don’t set ourselves up for success. We ignore the process and leave the content in the wish list.

The May 2nd Asher Sales Sense Podcast “Goal Setting for Results: Close Deals Faster” with host John Asher features Shawn Doyle, professional speaker, author, and executive coach. Shawn shares his experience from decades of work in the world of corporate personal and professional development and his current focus on helping business leaders grow their companies and themselves.

Does goal setting really pay off? Is it important to write goals down? What do most people miss in the process? What can make goal setting more effective and powerful? Tune in on May 2nd and find the answers to these and other goal-related questions that will bring you more of whatever it is you’re looking to achieve.

About our guest:

Shawn Doyle, CSP is a professional speaker, author, and Executive Coach. Author of 22 books, several which have been Amazon #1 bestsellers and four are now being translated in ten languages. As a CSP (Certified Speaking Professional) Shawn’s passion is to make a meaningful difference in people’s lives, helping them live to their full potential both at work and home as they go through this thing called life.

Shawn has worked three decades in the world of personal and professional development and before starting his own company, was Vice President of Learning and Development at Comcast and was the co-founder of Comcast’s Corporate University. Some of Shawn’s clients include Microsoft, Pfizer, Comcast, Zippo, Lockheed Martin, NBC, Aberdeen Proving Grounds, Guideposts, ABC, Disney, Kraft, Charter, The Ladders, IBM and the U.S. Marines.

Shawn lives in the beautiful rolling hills of southeastern Pennsylvania, made known by Andrew Wythe’s landscape paintings along with his wife, Rachael.

This Stuff Really Works: We Practice What We Teach

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How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

The April 18th Asher Sales Sense podcast will feature super salesperson Kim Bialozynski, Asher Director of Client Growth Strategies in “This Stuff Really Works: We Practice What We Teach.”  Host Kyla O’Connell will lead the discussion of how Kim combines expert product knowledge, skillful client conversations, and dogged determinism to develop and grow business relationships and bring in new clients fast. 

Tune in and find out what elite salespeople do to win over customers and increase the top line. And have fun doing it.

About our guest:

At Asher, I'm responsible for developing and growing relationships with B2B professionals. I focus on partnerships within our current account base by introducing Asher's transformative team development products and services to CEOs, HR directors, and sales managers. I also introduce our methodologies to new clients and assist them with creating customized plans to develop their teams and, ultimately, increase their revenue.

Job titles aside, every member of a professional team must be able to help others understand what they do and what they have to offer. Each conversation is an opportunity to communicate your or your company's value, so even though you may not hold the position of a salesperson, it's critical that selling be a part of your resume. Everybody is in sales!

As the Director of Client Growth Strategies at Asher, this is what I focus on every day — providing our current account base and new clients with the opportunity to hone their sales skills through our varied services. From here, we work as a team to come up with customized strategies and, ultimately, increase revenue for their business. For me, the real success comes with connection to our customers.

The most unique service Asher offers is the Advance Personality Questionnaire (APQ) sales assessment. While many clients use this tool solely for hiring, my job is to make sure our clients use it for coaching and development as well, employing it consistently throughout the career of an employee and a sales team. My specialties include Sales Aptitude Assessment Training, Personality Assessment Interpretation, B2B Sales, CRM, Marketing Strategy, Training and Development Services, Business Development, and Account Management.

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Capitalizing on the Science of Selling

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Asher Sales Sense Radio is hosted by Kyla O'Connor and John Asher.  The program is sponsored by Asher Sales Strategies on the Funnel Radio Channel. 

Capitalizing on the Science of Selling

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How is your sales career going?  What about a guy who started out as an entry-level technician for ten years at AT&T, promoted to account executive, and was the highest producer out of 1,100 salespeople. Then promoted to sales manager and received numerous sales honors and awards. His ability to manage difficult situations gained him distinction within the Bell System, and made him a frequent speaker at AT&T sales schools.

The April 4thAsher Sales Sense Podcast with host John Asher features guest Chuck Reaves in “Capitalizing on the Science of Selling.”  Chuck is the Founder of Sales Suites and a top-rated corporate speaker.

His first book, The Theory of 21, is the result of his years of success in the corporate environment. Chuck has proven his theory about accomplishing the impossible with astounding results by applying it to his life, and to the lives of others. His book, Never Take Money from A Stranger, teaches how to ask for whatever you want and get it. His latest book is The Nanosecond Salesperson; Like the One Minute Salesperson, Only Faster.

As a consultant, Chuck has worked with large and small companies to assist them in achieving their impossible goals. He became the president of a 30-million-dollar bakery, made sales calls for a multi-billion dollar corporation, and even served as press secretary for a Congressional candidate. He believes in doing what it takes to accomplish his client's goals.

Tune in and hear his Chuckisms, such as Number 6 “IN THE HISTORY OF RECORDED TIME, NO CUSTOMER HAS EVER SAID, ‘YOUR PRICE IS TOO HIGH,’ AND MEANT IT” and Number 12 “THE SINGLE, MOST IMPORTANT FUNCTION OF SALES IS TO TEACH.”

Why Outsourcing Sales Management for Small Companies Increases Sales

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Maybe it’s time to get some outside help. Finding your New Year’s sales projections already flatter than you hoped for? Doing all you know how to do with the personnel and financial resources? 

Everything is easier if you know how, and this Podcast might just be the answer you’ve been looking for to help you accelerate your sales. Listen to host John Asher and guest Chris Tully in their discussion on getting breakthrough sales growth with fractional sales leaders. 

"Interim sales management is less expensive, with managers that are more experienced, who fix internal issues of sales policies, procedures, incentive compensation and growth strategies."

Chris is Outsourced Chief Sales Officer for Sales Xceleration, planning and executing revenue strategies for mid-sized growth-oriented companies in high-potential commercial and federal markets. He’s also a business advisor to the Association for Enterprise Growth, helping C-level executives and owners of small to mid-size companies achieve their business objectives.

Topics covered during the program will include: using a fractional or part time VP of sales from an outside company to achieve breakthrough sales results; knowing the leadership skills a sales leader needs in order to be successful; and helping companies develop repeatable, effective sale processes. 

Listen in and get some new ideas on how to blow through your sales objectives!

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.

From Bagels to Boardrooms: My Personal Journey in Business Development

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How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company. The March 21 Asher Sales Sense podcast with host Kyla O’Connell features guest Wendy Urquhart in “From Bagels to Boardrooms: My Personal Journey in Business Development". Hear what Wendy learned about sales from the bagel business, how she graduated from the “School of Hard Knocks” by selling telecom in the 1990s, and over time gained the confidence and expertise to lead a successful and growing sales team in the tough and competitive IT marketplace. Wendy will share key insights on how you, too, can grow your sales and build your sales career.

About our guest | Wendy Urquhart, SVP of Business Development for Taradel
 
Wendy Urquhart is a top producing sales and business development professional who has spent her 20+ year sales career working with independent business owners, national brands, associations, agencies and franchises on solutions
designed to help their businesses grow. 
 
For the past ten years, Wendy has worked for Taradel, a platform that integrates direct mail and digital marketing for small businesses. She spends most of her time developing relationships with national brands and strategic accounts as part of the company’s “white label” strategy, currently used by brands including Staples, FedEx Office, Canada Post and the United States Postal Service. 
 
Wendy is also an “Asher Alumnae” and worked with John Asher and Kyla O’Connell from 2003 to 2009 and describes the experience as “an MBA in sales.” 
 
She resides in Richmond, Virginia with her husband and their two daughters. 
 
To learn more, visit www.taradel.com or www.everydoordirectmail.com

Using NLP to Get The Prospect to Pull The Trigger - A Podcast with Ramzy Ayachi & John Asher

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Have you ever heard of neuro-linguistic programming, commonly referred to as NLP? Neuro stands for brain, linguistic refers to language, and programming is how neural language functions.

What if there were special NLP techniques that could help you crush those 2019 sales goals? On this Asher Sales Sense Podcast, Marine Corps veteran and Master NLP Practitioner Ramzy Ayachi will discuss “Using Neuro-Linguistic Programming to Close Deals Faster.” Ramzy is an expert in real life situations where he had to use mind strength to survive. Now his passion is equipping salespeople and others in high stress occupations with mental skills not only to survive, but to thrive. Listen in and learn how you can become an unstoppable sales success machine.

About Ramzy Ayachi

Peak Performance Associates Director of Training Ramzy Ayachi is a Board-Certified Hypnotist, Master Neuro-Linguistic Programming (NLP) Practitioner, a Certified Master Trainer for Hypnosis and NLP, and Marine veteran. He’s our team’s secret weapon!

With over two decades of leadership experience in the "trenches", while serving as an active duty Marine honing his own style of leadership and mastering the practical psychology of human performance behavior, Ramzy is an expert from real life personal and professional challenges, not just theory. He found himself in multiple and difficult life situations and finding his way out became a “must”, not just a “nice to have”. His unique skill is to equip his clients with the reproducible science of achievement.

Ramzy knows what works and what doesn’t and works together with his clients to facilitate change. He believes we all have room for growth and that knowing is the enemy of learning. Ramzy has seen it and done it, succeeded, failed, and succeeded again, mastering the art and science of achievement. Whether providing one-on-one services, leading a workshop, training professionals, Ramzy is a charismatic and highly-effective coach. A natural teacher, mentor, and trainer, Ramzy instinctually and expertly guides individuals and groups to deep, powerful change.

His successes include top-level executives, sales leaders and teams, political appointees, congressional representatives, federal service and military, defense contractors, couples, and professional athletes with issues ranging from eliminating unhealthy sales team dynamics, eradicating limiting beliefs of sales personnel, and reinforcing a culture of excellence within an organization. 

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.

 

 

Why Sales Managers Join The Institute for Excellence in Sales

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What if you could quickly access expert advice on how to accelerate your sales process? Would that be worth a little of your time? Tune in to the next episode of "Asher Sales Sense" on Thursday at 3PM Eastern.

The guest this week is Fred Diamond, Executive Director and Co-Founder of the IES.  Fred discusses why he founded the IES and what sales managers and salespeople get from this member organization.  You'll learn the four things every sales manager struggles with in order to succeed. 

In addition, Master Sales Coach Kyla O'Connell interviews Fred on “The Top Five Things Sales Pros Must Be Doing to Be Successful Today." Fred was a top marketing consultant for Microsoft and Oracle before he started the Institute for Excellence in Sales (IES), a popular and trusted forum for sales training, programs and services. The IES connects top sales speakers, authors and trainers with sales leaders to help selling professionals become more successful. Learn what Fred thinks are the top things you could be doing – now – to get the sales results you've only dreamed about.

About Fred Diamond:

Fred Diamond is the co-founder and president of the Institute for Excellence in Sales (IES) based in Washington DC. The IES is the premier organization devoted to helping sales leaders hire, retain and motivate top tier sales talent.

Under Fred's leadership, IES has become the industry's trusted partner for sales training, speakers, programs, and services. Fred is also the host of the popular Sales Game Changers podcast.

 The IES connects the top sales speakers, authors, and trainers in the world to sales leaders. IES also helps organizations determine the best sales training partner to engage with and run sales training programs for them.

Many people knew Fred as a world-class marketing consultant to companies such as Microsoft and Oracle before he started the IES.

 His motto, "Marketing that doesn't lead to revenue reward is a huge waste of time and money" demonstrated that it's about accelerating the sales process.

 About the IES

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IES helps sales professionals worldwide crush their quotas. IES is your trusted conduit to the best sales services, products, and content in the world.

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.

Adding Structure to a Sales Team and Department

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You’ve been great at the selling game.  So great that your company promoted you to Vice President of Sales.  But the joy of the announcement has given way to near panic as you realize you now have to step up to meet big company goals.  You’ll need to develop sales talent and put a structure in place to help your salespeople succeed.  Wouldn’t it be great to know how someone else faced this challenge and thrived?  The upcoming Asher Sales Sense Podcast – “Adding Structure to a Sales Team and Department” – with Thorne Vice President for Sales Phil McDonald might be just what you need to hear.  Asher Senior Partner and Sales Facilitator Kyla O’Connell will guide the conversation including topics such as: understanding how to develop technical salespeople, adding structure and repeatable processes to a sales department, and lessons learned as a VP of Sales for a major vitamin and supplement manufacturer.  Tune in and find out how a newly-installed VP Phil McDonald, despite facing additional complications of a cross-country staff relocation and a hurricane, organized his sales team for success.

About our guest:

As Vice President of Sales for Thorne, Phil leads Thorne’s U.S. Sales Force to profitably grow sales and revenue for the company’s portfolio of nutritional supplements sold through healthcare practitioners.  Phil works closely with Thorne’s Marketing, Customer Service and Medical Affairs teams to ensure Thorne’s practitioner-customers receive best-in-class support from the Thorne Sales Force.

Phil has over 35 years of experience in sales, sales management, and training, including 22 years in the nutritional supplement industry.  Prior to joining Thorne, he worked with the Perrigo Company, the nation’s largest supplier of store brand OTC products and nutritional supplements.  As a National Account Manager, Phil was responsible for sales at many of the nation’s largest retailers including CVS, Target, and Kmart.  Phil also spent 13 years in pharmaceutical sales including 4 years in sales management for SmithKline prior to their merger with Glaxo.

Phil’s professional development includes certification as a trainer for Professional Selling Skills, Account Development Strategies, Investment in Excellence, and Advanced Communication Skills.

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.

Getting Breakthrough Sales Growth with Fractional Sales Leaders

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Finding your new year’s sales projections already flatter than you hoped for?  Doing all you know how to do with the personnel and financial resources?  Maybe it’s time to get some outside help.  Everything is easier if you know how and the upcoming Asher Sales Sense Podcast might just be the answer you’ve been looking for to help you accelerate your sales. Join host John Asher and guest Chris Tully in their discussion on getting breakthrough sales growth with fractional sales leaders.  Chris is Outsourced Chief Sales Officer for Sales Xceleration, planning and executing revenue strategies for mid-sized growth-oriented companies in high-potential commercial and federal markets. He’s also a business advisor to the Association for Enterprise Growth, helping C-level executives and owners of small to mid-size companies achieve their business objectives.

Topics covered during the program will include: using a fractional or part time VP of sales from an outside company to achieve breakthrough sales results; knowing the leadership skills a sales leader needs in order to be successful; and helping companies develop repeatable, effective sale processes. 

Listen in and get some new ideas on how to blow through your sales objectives!

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.