Asher Strategies Radio

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Are You Running Your Business or is Your Business Running You?

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Years ago you had a bright idea and started a new business.  It was great being your own boss and your company grew quickly. Then the fun stopped. Your growth, scale, and success plateaued. Your bright idea is still good, your market is still robust, and you have a whole team of people around you to get things done. How can you get unstuck?

The June 20th Asher Sales Sense Podcast “Are You Running Your Business or is Your Business Running You?” with host Kyla O’Connell features Beth Berman, Professional Entrepreneurial Operating System Implementer, and CEO and Founder of the Compellications Consultancy. Beth gives small and medium size business owners the strategies, tactics, and guided implementation they need to generate results.

What are the key frustrations of many business leaders? What are the three most important things leaders and owners need to master in order to move their businesses to the next level? How do you attract, retain and inspire people and create accountability around achieving your vision and goals?  Which key issue is common to just about every business?  Tune in on June 20th and find answers to these and other compelling questions and get your company back in the fast lane.

About our guest:

Beth Berman, an internationally recognized Speaker and Facilitator, loves optimizing leaders and teams. A professional EOS® - The Entrepreneurial Operating System Implementer, Beth helps entrepreneurial companies gain the traction needed for growth and scale.  Using this proven system, Beth helps leaders get clear on where they are going; execute on their vision with discipline and accountability; and become healthy, open cohesive leadership teams. 

Despite her diminutive size, Beth commands the attention of even the toughest room with her charm, command, and insight. This powerful presence has been honed over years of facilitating; for her own companies, for clients, and for peer groups.  After a successful career in B-to-B Sales and Marketing, exceeding quotas for the company’s top multimillion-dollar accounts, Beth left to do what she was meant to do – facilitate. As Partner in a Recruiting and Job Search Coaching business, she helped her company navigate the complexities of a post-Financial Crisis business landscape.  Beth launched her consultancy, Compellications™, to help entrepreneurial companies craft their messaging and align their teams. 

As Beth worked with clients, a common theme among the most successful ones emerged: they all used EOS to run their businesses. Beth is on a mission to bring EOS®, and her communications/team building skills to help growth-driven leaders create better businesses and reclaim their lives.

Beth served as Chapter Communications Chair for the Exit Planning Exchange. She has delivered highly rated, dynamic presentations and workshops to Vistage, Wells Fargo, XPX, National Association for Entrepreneurs and Business Owners (NABOE), COO Forum, CEO Focus, the American Marketing Association as well as numerous conferences, leadership seminars, and client organizations.

 

What Sales Professionals Need to Know About Executive Compensation

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What does executive compensation have to do with the sales profession? Just about everything. If you are serious about your sales career you need to know how compensation is structured and how it affects your sales goals and company growth. What are the different types? Who gets what kind of plan? What are some of the reward programs that are most effective in attracting and retaining the best talent? And what does all this mean to your future as you increase in job responsibility?

The June 6th Asher Sales Sense Podcast “What Sales Professionals Need to Know About Executive Compensation” with host John Asher features Mark Bronfman, Private Wealth Advisor with Sagemark Consulting/Lincoln Financial Advisors. His BOLD Value Team focuses on executive compensation, equity strategies, and exit and legacy planning primarily for business owners and boards for middle market companies in the range of $25M to $2B in revenue.

How much do business owners tend to share with their key executives? What do sales executives do if they want to understand their company’s reward structure and find out if they may be eligible? How many successful sales executives position themselves to gain rewards beyond commissions? Tune in on June 6th and find answers to these and other compensation-related questions and get yourself on the upward track to sales career success.

About our guest:

Mark Bronfman proudly serves as a private wealth advisor with Sagemark Consulting/Lincoln Financial Advisors in Tysons, Va. Within Sagemark, Mark founded the BOLD Value team in 2005. 

His team is dedicated to High-Performance Succession for business owners. He focuses on the vital issues of leadership succession and capital succession including executive compensation, equity strategies, and exit & legacy planning.

His team is known to be especially deep and strategic in synthetic equity, entity strategies, profits interests, retirement planning, corporate benefits, estate planning, and investment planning. 

Prior to joining Sagemark, Mark was a strategic partnership with Accenture. Mark earned his MBA at the University of Virginia, B.S. at Penn State is a certified business exit consultant and is a non-practicing CPA. Mark and his family live in Bethesda, Maryland. 

How a Sales Training Company Sells

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How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

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Brand Big: The Laws Leaders Use to Win

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Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game. 

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Goal Setting for Results: Close Deals Faster

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It’s now one-third of the way into 2019.  How are you coming along on those personal and professional goals you set for yourself at the first of the year? Not so great, huh?  Well, you’re not alone. Few of us make real progress on our goals because we don’t set ourselves up for success. We ignore the process and leave the content in the wish list.

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This Stuff Really Works: We Practice What We Teach

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How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

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Capitalizing on the Science of Selling

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How is your sales career going?  What about a guy who started out as an entry-level technician for ten years at AT&T, promoted to account executive, and was the highest producer out of 1,100 salespeople. Then promoted to sales manager and received numerous sales honors and awards. His ability to manage difficult situations gained him distinction within the Bell System, and made him a frequent speaker at AT&T sales schools.

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Why Outsourcing Sales Management for Small Companies Increases Sales

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Maybe it’s time to get some outside help. Finding your New Year’s sales projections already flatter than you hoped for? Doing all you know how to do with the personnel and financial resources? 

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From Bagels to Boardrooms: My Personal Journey in Business Development

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How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company.

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Using NLP to Get The Prospect to Pull The Trigger - A Podcast with Ramzy Ayachi & John Asher

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Have you ever heard of neuro-linguistic programming, commonly referred to as NLP? Neuro stands for brain, linguistic refers to language, and programming is how neural language functions.

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