Asher Strategies Radio

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The Continuing Lack of Women in Corporate and Sales Leadership Positions

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Where are all the women in key business and sales positions? They’re half of the workforce and are earning more bachelor's and master’s degrees than men, but despite decades of seeming progress, only 5.5% of CEOs are women in the 3,000 largest U.S. companies. And women represent only 33% of top business leadership positions overall. Companies say that advancing women is a top priority, but …

This Asher Sales Sense Podcast - “The Continuing Lack of Women in Corporate and Sales Leadership Positions” - features host John Asher with guest Gina Stracuzzi, Co-Founder and Director of the Women in Sales Leadership Forum at the Institute for Excellence in Sales.

  • What is the current landscape of women in corporate leadership positions?
  • What are the main barriers to women’s leadership?
  • What stereotypes and double standards are still holding women back?
  • Why are companies still allowing outdated thinking to stand in the way of their stated equity and inclusion goals?
  • What are the benefits for companies of more gender-inclusive leadership?
  • How can women and corporations change what is happening?
  • How has the pandemic impacted the scenario?
  • What can women do to help themselves?

Listen to the answers to these questions and learn how you - whether a woman or a man - can better understand why this continues to be a problem and what you can do to help.

Bringing Your Sales Team Back to the Office

 

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It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have to get going now, but you don’t know how to start. Wouldn’t it be great to hear some useful tips from an expert sales leader who’s doing that with his company right now?

This Asher Sales Sense Podcast - “Bringing Your Sales Team Back to the Office” - features host John Asher with guest Darrell Gehrt, Senior Vice President, Event Cloud Solutions at Cvent, transforming meetings and events through technology. Darrell joined Cvent pre-IPO in January 2013 and has led several product lines including Web Survey, Mobile, and in 2020 took on the pivot to virtual event technology.

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The Power of Sleep for Business and Sales Leaders

Bob Martel joins John Asher on this episode of Asher Sales sense podcast, from ASHER Strategies!

 

You’re a busy business professional and know you aren’t getting enough sleep. You have limited time and too much on your mind and think you can sleep when you retire. But what if you were able to get more sleep, be more successful in your job, and have a much better chance at retiring early? There are techniques that can help you get the best sleep out of the time you have.

This Asher Sales Sense Podcast - “The Power of Sleep for Business and Sales Leaders” - features host John Asher with guest Bob Martel, professional sleep coach and head of Positive Results Hypnosis in Holden, Massachusetts. Bob is the author of “I am Sleeping Now: How to Fall Asleep, Stay Asleep and Wake Up Refreshed” and the host of the weekly “Mind Magic Radio” show on WCRN talk radio.

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Top Sales Strategies for Realtors and Contractors

Bill Reiman on Asher Sales Sense podcast, hosted by John Asher. The sales podcast to help you close deals faster, on Asher Strategies Radio.

 

The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince buyers to choose value over price? And when you combine the two professions can you generate more sales?

This Asher Sales Sense Podcast - “Top Sales Strategies for Realtors and Contractors” - features host John Asher with guest Bill Reiman, Vice President of RK Reiman Construction Incorporated and President of Reiman Properties in Marco Island, Florida. Bill’s also the host of “The Real Build Podcast” - informing people what they need to look for before buying, building, or selling a home.

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Grow Your Profits with Powerful and Engaging Video Content

Leo Napper on Asher Sales Sense podcast with host Kyla O'Connell, on Asher Strategies Radio from ASHER Strategies

 

Video marketing is usually associated with getting someone’s attention. But what if it’s in the wrong way? What if you took the lens of marketing and focused on prospects in their cultural context during their customer journey?

The next Asher Sales Sense Podcast—“ Grow Your Profits with Powerful and Engaging Video Content” features host Kyla O’Connell with guest Leo Napper, CEO and Producer at Vicar Studios, creating entertaining and informative media that turning viewers into customers. Vicar Studios, headquartered in the Washington DC Metro area, plans and oversees TV and film projects, advertising campaigns, and design marketing and brand identities. Leo and his colleagues add the power of anthropological research to gain complete insight into marketing audiences.

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Employing Digital Marketing Tools to Evaluate Competitors

John Edwards on Asher Sales Sense from Asher Strategies radio, hosted by John Asher.

 

It has long been known that digital marketing tools can help you boost your company’s presence online and attract more business. But did you know you could use many of the same ones to evaluate your competitors? In a previous Asher Sales Sense Podcast, John Asher and John Edwards discussed “The Five Ways Elite B2B Competitors Are Beating You Online.” Now they’ve returned to talk about using marketing tools to help you gain competitive advantage.

This Asher Sales Sense Podcast – “Employing Digital Marketing Tools to Evaluate Competitors” - features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media and content development - all designed to accelerate marketing and sales.

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I’m in Sales? How I Learned to Love that Sales Thing

David Potts on Asher Sales Sense radio with Kyla O'Connor

 

Who am I? Where am I? How did I get here? If you’re in sales, you’ve probably asked yourself those questions at one time or another. Most kids when asked what they want to be when they grow up don’t respond with, “I want to be in sales!” And yet, it is one of the most challenging and rewarding professions where you can take control of your destiny - and have fun along the way.

 

The next Asher Sales Sense Podcast - “I’m in Sales? How I Learned to Love that Sales Thing” - features host Kyla O’Connell with guest David Potts, Senior Sales Trainer and Consultant for all things Asher. David normally handles Asher Sales Sense introductions and productions, but this time gets an opportunity to tell a little about himself and his journey from sales denier to sales enthusiast.

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Post-Pandemic Cold Calling

Nancy Calabrese on Asher Sales Sense, hosted by John Asher of Asher Strategies!

 

One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virtual meeting with video? There are fewer distractions and more focused communication. It’s why podcasts can be more compelling than videos. Properly done, cold calling brings in sales.

 

This Asher Sales Sense Podcast – “Post-Pandemic Cold Calling” features host John Asher with guest Nancy Calabrese, Founder and CEO of One of a Kind Sales, offering comprehensive lead generation and sales management services for increased sales and business growth. Nancy is passionate about a properly executed pre-sales process – engaging with prospects, uncovering their needs, and turning them into qualified leads. Her unique approach, positive attitude, and relentless attention to detail are derived from her experience in recruiting. Her new book, “The Inside Sales Solution” is available through Amazon.

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The Secret to How Productive Workdays Work

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Are you continuously stressed out about having too much to do and too little time? Are you tired of forgetting follow-ups with prospects or missing opportunities with existing clients? Does the pace of progress feel a bit like you’re slogging through molasses? The next Asher Sales Sense Podcast—“The Secret to How Productive Workdays Work”—features host Kyla O’Connell with guest Leslie Shreve, workload management and productivity expert, and the Founder and CEO of Productive Day®. Leslie has worked with executives, professionals and corporate teams since 2003 to help them increase efficiency and productivity by up to 300% in as little as 4 weeks, while reducing stress by up to 90%, using her unique, proprietary system called Taskology® The Science of Getting Things Done. Clients previously frustrated or overwhelmed with too much to do, too many emails and too little time now claim to have a secret—a new system they can use to take charge of their workday and gain more clarity, confidence and control of tasks, time and email.

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Fit for Success - Lessons on Achievement and Leading Your Best Life

Fit for Success Lessons on Achievement and Leading Your Best Life

 

Have you ever wondered what successful people have in common? And why some seem to thrive in the face of challenges? Are they exceptions or can others of us also develop the same kinds of habits to succeed in sales or any other endeavor?

This Asher Sales Sense Podcast – “Fit for Success - Lessons on Achievement and Leading Your Best Life” - features host John Asher with guest Nick Shaw, co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Nick has coached world- class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. His new book, with the same title as this podcast, details what he learned.

  • What are the seven principle habits for success that both athletes and business professionals should master?
  • Which are the most important?
  • How vital is the concept of internal locus of control?
  • What is the biggest takeaway Nick Shaw realized from all this?
  • Listen in to learn the answers to these questions so you can develop new habits to build your path to success and lead your best life.

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