Asher Strategies Radio

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How Elite Salespeople Present and Appeal to the Customer’s Needs

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Last August on the Asher Sales Sense Podcast we heard from John Asher when he spoke about “How Neuroscience Disrupts the Sales Process.”  The current program is a 9-minute extract from that show and it covers:

  • Sales Disruptors
  • The science behind sales
  • New understandings about the sales disruptors
  • Why the average sales representative’s presentations kill the sale
  • How the elite salesperson presents
  • Why the customer’s needs, not yours is the opening gambit for closing the deal

Why aren’t buyers listening to what you are saying? Why don’t buyers select an obviously good offer? This Asher Sales Sense podcast delves into reasons why the sales process has more to it than one would think and provides disruptive techniques you can easily use to pull ahead of your competitors. 

You may access the full program here: 

How Neuroscience Disrupts the Standard Sales Process

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Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Two Things CEOs Should Look for in Hiring Top-Performing Salespeople

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It’s often been said that the hardest thing for business leaders and owners to do is get good help. Hiring goes on all the time, but too often it goes south. Dream candidates can turn into nightmares and they are expensive and complicated to separate once they’re in the system. What’s most important in hiring salespeople? Experience? Aptitude? Culture? What does one experienced CEO of a highly successful business value most?

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The Absolute Digital Marketing Basics Your Company Needs - Hube Hopkins 9 Minute Podcast

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How much should you be investing in digital marketing? What kind of ROI should you expect to receive and how can you measure it? If you’re not sure of the answers, listen to this episode of Asher Sales Sense.

Host Kyla O’Connell, who founded a marketing firm and now is a senior partner at Asher Strategies, will ask these questions of guest Hube Hopkins, President of WSI B2B Marketing. Hube applies years of CEO-level experience in helping companies set strategies and choose digital marketing products with their online investment that will pay for themselves within a year.

About our guest: Hube Hopkins, Founder, and President, WSI B2B Marketing  (b2binternetmarketing.com)

This program is an extract from the original program:  Achieving Aggressive Growth Goals with Digital Marketing

As head of WSI B2B Marketing, Hubert (Hube) Hopkins leads a team of seasoned professionals helping customers grow using state-of-the-art Digital Marketing.

WSI B2B specialized in internet lead generation for business to business companies to drive aggressive growth. They build interactive websites, improve the conversion of visitors to leads on websites, do Search Engine Optimization (SEO) for more relevant traffic, all sorts of paid advertising online to drive more traffic, email marketing, CRM integration, and marketing automation.

“Applying the latest internet marketing technology, we develop products proven to deliver new business. Our digital marketing products deliver qualified leads from the internet for companies involved in B2B or complex, longer lead time consumer sales.” 

“WSI B2B’s industry-specific processes are proven to work, easy to implement and deliver high ROI. Helping customers meet their aggressive growth goals is my number one priority. I'm passionate about delivering exceptional results to every one of our customers.”

“I apply my years of CEO-level experience to help companies set strategies and choose digital marketing products with their online investment that will pay for themselves within a year.  A happy, prosperous customer is my biggest joy.”

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Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

8 Minute Wake Up Call to Sales and Marketing: You are no longer in control.

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This is an excerpt from an episode in October. Here's the punchline: What's the cost of doing nothing? Is it something that I can just ignore? Probably more specifically, the question that should be asked is, what if I don't do anything about this but my competitors are doing it? Well, you're all competing for the same buyers.

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Build Brand Invincibility by Being Crisis Ready

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Your employees are working hard, your customers are delighted, and all’s well. Or is it? Are you and your management staff just a moment away from a crisis? Are you prepared for what can come at you in the blink of an eye and wipe out the value you’ve worked so hard to build? Or do you have a roadmap to business invincibility?

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How Italian Studies Opened the Door to the US Post Office - 8 minute podcast

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This short episode is part of the complete episode:

From Bagels to Boardrooms: My Personal Journey in Business Development

In this selection, Kyla and Wendy discuss the way Italian Studies paid off to position Taradel as the solution for the US Post Office and other postal services around the globe.

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Overcome Cognitive Biases and Close Deals Faster - John Asher Podcast

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The sales process has been with us since before recorded history. It has been surveyed, examined, distilled, analyzed, and assessed. It would seem we’ve identified all we need to know about how sellers and buyers meet and agree. And yet, research into the human condition shows that ancient elements in sales processes are more deeply rooted than we previously thought.

The September 5th Asher Sales Sense Podcast, “Using Cognitive Biases to Positively Influence Sales Prospects,” continues John Asher’s discussion featured in his previous show, “How Neuroscience Disrupts the Standard Sales Process.” John is the CEO of Asher Strategies, a Washington DC-based business providing sales advisory services to clients from startups to Fortune 500 companies.

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Chuck Reaves Says Customers Don’t Allow Mulligans on the John Asher Podcast

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The Asher Sales Sense Podcast with host John Asher features his guest Chuck Reaves in “Chuck Reaves Says Customers Don’t Allow Mulligans on the John Asher Podcast.”  Chuck is the Founder of Sales Suites and a top-rated corporate speaker. Asher and Reaves discuss:

  • All decisions are subliminal
  • Sales is more science than art
  • Sales is a scientific process
  • Chuck compares sales to surgery
  • The four elements of a sales process 

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How to Get Salespeople to Avoid the Inferior Posturing Trap in the Sales Process

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You’re an experienced sales professional and you know everything there is to know about your offerings and have seen every customer situation imaginable. You should be at the top of your game. But your closing results are soft. Maybe, it’s a not so small thing you’ve forgotten over time: Your Inferior posturing with the prospect. 

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Why Using Personality Assessment for More Than Selection is Vital - 7 Minute Podcast

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Successful sales leaders use personality assessments for hiring, but many of them stop at that point. What if there was an easy, low-cost way for sales leaders to not only discern aptitude for sales in new hires but also coach their current salespeople to increased productivity?

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