Asher Strategies Radio

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When Sales and Marketing Don’t Trust Each Other - Brian Beveridge, A Short Podcast

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One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing.  Misalignment is another word for trust. When Sales and Marketing don't trust each other it isn't good for either and worse for the company. 

Brian Beveridge knows how to fix this.

Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

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Improving Sales Leadership Performance with World Class Athlete Mindsets

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It’s a new year and your boss has just handed out your team’s performance goals. They’re ambitious. As the sales leader, it’s all on you. You’re stressed. So, you go to the gym and work out, hoping you can at least make headway on that New Year’s resolution. And you wonder, wouldn’t it be great if you had a performance coach who could help you with your team’s goals? On the January 17 Asher Sales Sense Podcast, Alan Stein Jr will reveal the performance secrets of world-class athletes and how they can inspire and empower you and your team to take immediate action and improve mindset, habits, and productivity. Alan worked as a performance coach with the highest-performing basketball players on the planet, including NBA superstars Kevin Durant of the Golden State Warriors and Victor Oladipo of the Indiana Pacers. He understands the principles of top performance, mental toughness, and consistent achievement and that whether on or off the court, the fundamentals of performance and achievement are identical. Listen in and learn how you can lead your sales team to victory in 2019.

About our guest, Alan Stein, Jr.

Alan Stein, Jr. is a performance coach, consultant, speaker, and author of the recently published book, Raise Your Game: High-Performance Secrets from the Best of the Best. High achievers are at the top of their game because of the discipline they have during the unseen hours. They have made a commitment to establish, tweak, and repeat positive habits in everything they do. RAISE YOUR GAME examines the top leaders in sports and business and proves that success is a result of the little things we do all the time.

After 15 years working as a performance coach with the highest-performing basketball players on the planet, such as NBA superstars Kevin Durant of the Golden State Warriors and Victor Oladipo of the Indiana Pacers, Alan understands the principles of top performance, mental toughness, and consistent achievement. Whether on or off the court, individual or collective development, the fundamentals of performance and achievement are identical. Alan teaches people and businesses how to use the same mindsets and habits as world-class athletes to achieve goals by using sports-proven strategies of closing the gap between what they know they should do and what they are actually doing.

“For an organization to thrive, every member of the team needs to make the conscious choice to be an influential leader and selfless teammate. I help businesses get clarity on their identity, standards, and culture with a focus on leveling-up productivity, shifting mindsets and improving team cohesion. I help key decision makers, CEOs and managers develop authentic leadership skills that will enable them to radically drive performance metrics within their organizations.”

Alan delivers high-energy keynotes and interactive workshops to improve performance, cohesion, and accountability. He inspires and empowers everyone he works with to take immediate action and improve mindset, habits, and productivity.

To be Found You Have to be Findable

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The Internet has turned the flow of information between sellers and buyers completely up-side down. Gone are the days when sales people controlled the conversation and the exchange of information.  You might have great solutions and distinct advantages over your competitors, but if you can’t get out in front of them you can’t get the sales you need. 

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Using Neuro-Linguistic Programming to Close Deals Faster

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For 2019, salespeople will have both challenge and opportunity. The challenge is meeting that ever-increasing sales goal. The opportunity is a chance to reinvent yourself into a super salesperson. Have you ever heard of neuro-linguistic programming, commonly referred to as NLP? Neuro stands for brain, linguistic refers to language, and programming is how neural language functions.

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Achieving Aggressive Growth Goals with Digital Marketing

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What are the absolute digital marketing basics your company should have in 2019?  How much should you be investing in digital marketing? What kind of ROI should you expect to receive and how can you measure it? If you’re not sure of the answers, tune in to the Asher Sales Sense podcast on December 20 at 3PM Eastern.

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Bringing Sales Success to Distribution Sales Teams

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Are you considering selling through distribution partners or do you already?  These arrangements can bring both huge benefits and daunting challenges.  If you’re new to the game, it’s really important to know what you’re getting into and seek expert advice.  What are some considerations in selecting distribution partners?  What matters most to success in sales through distribution? 

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Rethinking LinkedIn - Judy Schramm

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LinkedIn Matters More than Ever - Judy Schramm

Kyla O’Connell, Senior Partner and Sales Facilitator at Asher Strategies is the host for this episode.  Kyla’s guest is Judy Schramm, CEO of ProResource, a marketing agency that specializes in executive branding. Topics covered during the program will include some myths about LinkedIn, common mistakes that are made, and the bare minimum every professional needs to have on their LinkedIn profiles.

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Five Factors Creating Elite Sales Mindsets

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 John Asher interviews Kyla O’Connell, senior sales trainer and coach for Asher Strategies about Sales Training Reinforcement Techniques.  She relates the five factors that create an elite mindset for successful sales execution. 

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If you think LinkedIn doesn’t matter for your business, here’s why you’re wrong.

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Our host for this episode is Kyla O’Connell, Senior Partner and Sales Facilitator at Asher Strategies.  Kyla’s guest is Judy Schramm, CEO of ProResource, a marketing agency that specializes in executive branding.

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Aligning Sales and Marketing Strategy and Execution to Optimize Growth

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One of the most difficult and enduring challenges business leaders face is misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

Read the rest of this entry »