Asher Strategies Radio

Asher Strategies Radio header image 1

How Italian Studies Opened the Door to the US Post Office - 8 minute podcast

20191212-asher-tweet-urquhart.png

This short episode is part of the complete episode:

From Bagels to Boardrooms: My Personal Journey in Business Development

In this selection, Kyla and Wendy discuss the way Italian Studies paid off to position Taradel as the solution for the US Post Office and other postal services around the globe.

Taradel is now the provider of turnkey direct mail and digital marketing for customers of the U.S. Postal Service. A pretty significant accomplishment. What does that mean for Taradel?

Wendy tells us, "This is really exciting. We just went live about four weeks ago. And formal marketing hasn't even started yet. But if you go to USPS.com Direct Mail, that's our platform. This has been a long time in the works and it's something that our entire team, you know everyone from sales to design to operations and especially IT really pulled off together. So yeah it's been in the works for a long time and I'm really excited to see where it takes us. We've had post offices from other countries reach out to us. We've been working with Canada Post for a number of years, but other countries who have seen what we're doing so I'm curious to see if that journey takes us into postal services from other countries as well.

I've used my Italian degree in really unique situations in my sales career. One going back to the telecom, knocking on doors. One of the doors I knocked on was the Italian Embassy in Washington, D.C. and I used some very conversational Italian to get in there and they were one of my best customers. And then when I first started at Taradel selling pizza menus, every now and then you'd get a real Italian on the phone so I would speak to them in Italian about menu printing. So it kind of weaved its way into my career every now and then."

Tune in to hear the rest of this story, or listen to the full episode here >

About our guest | Wendy Urquhart, SVP of Business Development for Taradel
 
Wendy Urquhart is a top producing sales and business development professional who has spent her 20+ year sales career working with independent business owners, national brands, associations, agencies and franchises on solutions designed to help their businesses grow. 
 
For the past ten years, Wendy has worked for Taradel, a platform that integrates direct mail and digital marketing for small businesses. She spends most of her time developing relationships with national brands and strategic accounts as part of the company’s “white label” strategy, currently used by brands including Staples, FedEx Office, Canada Post and the United States Postal Service. 
 
Wendy is also an “Asher Alumnae” and worked with John Asher and Kyla O’Connell from 2003 to 2009 and describes the experience as “an MBA in sales.” 
 
To learn more, visit www.taradel.com or www.everydoordirectmail.com

___________________________________________

Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Perception Trumps Reality-Standout to be Credible, Yes it is the B-Word with Steve Brazell

20191031-asher-tweet-kyla-brazell.jpg

subscribe through alexa
Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list.

Because life is like Instagram, you have to take control of your Brand. Everyone judges you in seconds and you must take advantage of the opportunity. No, it isn’t about you as much as it is about the value you bring to others. 

Read the rest of this entry »

Learn the 3 Things Leaders Master for Growth, Scale, and Success - Beth Berman 5 Minute Podcast

Beth Berman - Compellications Consultancy on Asher Sales Sense

subscribe through alexa
Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list.

This program is an extract with guest Beth Berman from the program, Are You Running Your Business or is Your Business Running You?  In this portion of the program, Beth discusses says, “At the highest level when we look at a business, there are three main areas that we look at and can strengthen in order to have a business grow and scale. And they're interdependent. The three are vision, traction and healthy.”   Read the rest of this entry »

Revolutionize HOW You Work for Maximum Efficiency and Better, Faster Results

 20190919-asher-tweet-kyla-shreve.jpg

subscribe through alexa
Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list.

With too much to do, too many emails and too little time, it can be a struggle to finish projects, meet deadlines and get results on time and on target. Many professionals are working reactively and at a rapid pace, just trying to keep up, which often brings feelings of stress, frustration and overwhelm.

Read the rest of this entry »

How to Get More Out of Personality Assessments

20190815-asher-tweet-kyla-soderlund.jpg

Let’s face it. Creating the kind of sales team you need to meet urgent sales goals is difficult. You look at resumes and they all seem the same. You conduct interviews and no candidate stands out from the others. What do you do? Take a flier on the one you like or look for more data?

Read the rest of this entry »

5 Urgent Reasons Why LinkedIn Matters to You and Your Business

20190718-asher-tweet-schramm-rp.jpg

As LinkedIn gains power for individuals and companies it continues to shift from its origins as a resume site to a networking behemoth and an advertising platform and a video site. 

Read the rest of this entry »

Are You Running Your Business or is Your Business Running You?

20190620-asher-kyla-berman.jpg

Years ago you had a bright idea and started a new business.  It was great being your own boss and your company grew quickly. Then the fun stopped. Your growth, scale, and success plateaued. Your bright idea is still good, your market is still robust, and you have a whole team of people around you to get things done. How can you get unstuck?

Read the rest of this entry »

Brand Big: The Laws Leaders Use to Win

880x440-asher-kyla-brazell.jpg

Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game. 

Read the rest of this entry »

This Stuff Really Works: We Practice What We Teach

20190418-asher-lyla-bialozynski.jpg

How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

Read the rest of this entry »

From Bagels to Boardrooms: My Personal Journey in Business Development

 20190321-asher-kyla-urquhart.jpg

How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company.

Read the rest of this entry »