Asher Strategies Radio

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Harnessing Neuro-Linguistic Programming to Reframe Price Objections

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Let’s demystify Neuro-Linguistic Programming (NLP) so we can sell more stuff. NLP has an imposing name, but it’s not really rocket science. It’s only “brain language” and knowing how to communicate with it can elevate your sales game to the elite level - especially if you combine it with practical applications. Price objections, for example.  You can use NLP to shift the customer conversation from price to value. And what salesperson doesn’t want to do that?

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Building Best Practice Product Knowledge Training

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Being Vice President of Sales is a tough job. You’ve climbed your way up in the organization not only through your innate talent as a salesperson but also through your organizational skills. Now’s the hard part: building a sales team that’s as good or better than you at bringing in new clients. You’ve hired the best people you could find, evaluating their natural aptitude, past performance, and fit into your company’s culture. Now what? Send them right out to the field? Maybe that’s rushing it a bit. More likely than not, it’s best to first spend time preparing your hunters to hunt.

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The Absolute Digital Marketing Basics Your Company Needs - Hube Hopkins 9 Minute Podcast

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How much should you be investing in digital marketing? What kind of ROI should you expect to receive and how can you measure it? If you’re not sure of the answers, listen to this episode of Asher Sales Sense.

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8 Minute Wake Up Call to Sales and Marketing: You are no longer in control.

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This is an excerpt from an episode in October. Here's the punchline: What's the cost of doing nothing? Is it something that I can just ignore? Probably more specifically, the question that should be asked is, what if I don't do anything about this but my competitors are doing it? Well, you're all competing for the same buyers.

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Build Brand Invincibility by Being Crisis Ready

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Your employees are working hard, your customers are delighted, and all’s well. Or is it? Are you and your management staff just a moment away from a crisis? Are you prepared for what can come at you in the blink of an eye and wipe out the value you’ve worked so hard to build? Or do you have a roadmap to business invincibility?

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How Italian Studies Opened the Door to the US Post Office - 8 minute podcast

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This short episode is part of the complete episode:

From Bagels to Boardrooms: My Personal Journey in Business Development

In this selection, Kyla and Wendy discuss the way Italian Studies paid off to position Taradel as the solution for the US Post Office and other postal services around the globe.

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Perception Trumps Reality-Standout to be Credible, Yes it is the B-Word with Steve Brazell

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Because life is like Instagram, you have to take control of your Brand. Everyone judges you in seconds and you must take advantage of the opportunity. No, it isn’t about you as much as it is about the value you bring to others. 

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Learn the 3 Things Leaders Master for Growth, Scale, and Success - Beth Berman 5 Minute Podcast

Beth Berman - Compellications Consultancy on Asher Sales Sense

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This program is an extract with guest Beth Berman from the program, Are You Running Your Business or is Your Business Running You?  In this portion of the program, Beth discusses says, “At the highest level when we look at a business, there are three main areas that we look at and can strengthen in order to have a business grow and scale. And they're interdependent. The three are vision, traction and healthy.”   Read the rest of this entry »

Revolutionize HOW You Work for Maximum Efficiency and Better, Faster Results

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With too much to do, too many emails and too little time, it can be a struggle to finish projects, meet deadlines and get results on time and on target. Many professionals are working reactively and at a rapid pace, just trying to keep up, which often brings feelings of stress, frustration and overwhelm.

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How to Get More Out of Personality Assessments

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Let’s face it. Creating the kind of sales team you need to meet urgent sales goals is difficult. You look at resumes and they all seem the same. You conduct interviews and no candidate stands out from the others. What do you do? Take a flier on the one you like or look for more data?

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