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How to Get More Out of Personality Assessments


Let’s face it. Creating the kind of sales team you need to meet urgent sales goals is difficult. You look at resumes and they all seem the same. You conduct interviews and no candidate stands out from the others. What do you do? Take a flier on the one you like or look for more data? The correct answer is to look for more data. Successful sales leaders use personality assessments for hiring, but many of them stop at that point. What if there was an easy, low-cost way for sales leaders to not only discern aptitude for sales in new hires but also coach their current salespeople to increased productivity?

The August 15th Asher Sales Sense Podcast is “Most companies are missing a huge opportunity when using personality assessments.” Host Kyla O’Connell and guest Christy Soderlund discuss how sales leaders can boost their sales teams and crush their sales goals.  Christy is Director of Business Development and a sales trainer at Asher Strategies, specializing in the Advanced Personality Questionnaire (APQ) and Emotional Quotient (EQ) development.

This Asher Sales Sense session with Christy Soderlund examines the pluses and minuses of different personality assessments and reveals how certain ones can also provide metrics and data to enable struggling salespeople to become productive and good salespeople to become even more productive. Listeners will learn about the importance of EQ in their sales teams and sales processes, how to “stretch” their personality traits, and how such techniques can be used to better connect with even the most difficult customers. Tune in August 15th and see how personality assessments can be much more than just a hiring tool.

About Kyla's Guest - Christy Soderlund, Director of Business Development and Sales Trainer

As the Director of Business Development at Asher, she specializes in developing relationships and growing revenue with B2B professionals. She also supports a large number of Asher’s APQ clients and lead APQ sales for the company. In this role, she trains CEO's, HR directors and sales managers on the use and administration of the Asher personality assessment, while growing APQ sales and leveraging additional training services.

Subject Matter Expertise

  • Certified APQ specialist, trainer, coach, and consultant
  • Trainer specializing in EQ development and account management
  • Organizational development coach
  • Over 20 years’ experience in sales and business development in various industries and services, including information technology, pharmaceuticals, and corporate training and personality assessment training


5 Urgent Reasons Why LinkedIn Matters to You and Your Business


As LinkedIn gains power for individuals and companies it continues to shift from its origins as a resume site to a networking behemoth and an advertising platform and a video site. 

Topics covered during the program will include some myths about LinkedIn, common mistakes that are made, and the bare minimum every professional needs to have on their LinkedIn profiles.

Our host for this episode is Kyla O’Connell, Senior Partner and Sales Facilitator at Asher Strategies. Kyla’s guest is Judy Schramm, CEO of ProResource, a marketing agency that specializes in executive branding.

About our guest, Judy Schramm:

Judy Schramm is the CEO of ProResource, a social media agency that helps CEOs and thought leaders create a strong personal presence online and use social media to advance their business goals.

The company has a unique methodology for personal branding that focuses on sharing thought leadership, building an audience, and moving people to action, so clients can grow their businesses faster and make a bigger dent in the universe.

Schramm’s network includes more than 14,000 followers on LinkedIn and 4000 on Twitter. She blogs, speaks often at industry events, has written an ebook and many articles

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Are You Running Your Business or is Your Business Running You?


Years ago you had a bright idea and started a new business.  It was great being your own boss and your company grew quickly. Then the fun stopped. Your growth, scale, and success plateaued. Your bright idea is still good, your market is still robust, and you have a whole team of people around you to get things done. How can you get unstuck?

The June 20th Asher Sales Sense Podcast “Are You Running Your Business or is Your Business Running You?” with host Kyla O’Connell features Beth Berman, Professional Entrepreneurial Operating System Implementer, and CEO and Founder of the Compellications Consultancy. Beth gives small and medium size business owners the strategies, tactics, and guided implementation they need to generate results.

What are the key frustrations of many business leaders? What are the three most important things leaders and owners need to master in order to move their businesses to the next level? How do you attract, retain and inspire people and create accountability around achieving your vision and goals?  Which key issue is common to just about every business?  Tune in on June 20th and find answers to these and other compelling questions and get your company back in the fast lane.

About our guest:

Beth Berman, an internationally recognized Speaker and Facilitator, loves optimizing leaders and teams. A professional EOS® - The Entrepreneurial Operating System Implementer, Beth helps entrepreneurial companies gain the traction needed for growth and scale.  Using this proven system, Beth helps leaders get clear on where they are going; execute on their vision with discipline and accountability; and become healthy, open cohesive leadership teams. 

Despite her diminutive size, Beth commands the attention of even the toughest room with her charm, command, and insight. This powerful presence has been honed over years of facilitating; for her own companies, for clients, and for peer groups.  After a successful career in B-to-B Sales and Marketing, exceeding quotas for the company’s top multimillion-dollar accounts, Beth left to do what she was meant to do – facilitate. As Partner in a Recruiting and Job Search Coaching business, she helped her company navigate the complexities of a post-Financial Crisis business landscape.  Beth launched her consultancy, Compellications™, to help entrepreneurial companies craft their messaging and align their teams. 

As Beth worked with clients, a common theme among the most successful ones emerged: they all used EOS to run their businesses. Beth is on a mission to bring EOS®, and her communications/team building skills to help growth-driven leaders create better businesses and reclaim their lives.

Beth served as Chapter Communications Chair for the Exit Planning Exchange. She has delivered highly rated, dynamic presentations and workshops to Vistage, Wells Fargo, XPX, National Association for Entrepreneurs and Business Owners (NABOE), COO Forum, CEO Focus, the American Marketing Association as well as numerous conferences, leadership seminars, and client organizations.


Brand Big: The Laws Leaders Use to Win


Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game. 

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This Stuff Really Works: We Practice What We Teach


How do professional sales training companies sell sales training?  The best ones use the same sales processes they offer to own prospects and clients.  If their sales processes didn’t work, they couldn’t stay ahead of their competitors. Like every other business, in the crowded sales training market space, nothing happens without a sale.

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From Bagels to Boardrooms: My Personal Journey in Business Development


How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company.

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Why Sales Managers Join The Institute for Excellence in Sales


What if you could quickly access expert advice on how to accelerate your sales process? Would that be worth a little of your time? Tune in to the next episode of "Asher Sales Sense" on Thursday at 3PM Eastern.

The guest this week is Fred Diamond, Executive Director and Co-Founder of the IES.  Fred discusses why he founded the IES and what sales managers and salespeople get from this member organization.  You'll learn the four things every sales manager struggles with in order to succeed. 

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Adding Structure to a Sales Team and Department


You’ve been great at the selling game.  So great that your company promoted you to Vice President of Sales.  But the joy of the announcement has given way to near panic as you realize you now have to step up to meet big company goals.  You’ll need to develop sales talent and put a structure in place to help your salespeople succeed.  Wouldn’t it be great to know how someone else faced this challenge and thrived? 

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Improving Sales Leadership Performance with World Class Athlete Mindsets


It’s a new year and your boss has just handed out your team’s performance goals. They’re ambitious. As the sales leader, it’s all on you. You’re stressed. So, you go to the gym and work out, hoping you can at least make headway on that New Year’s resolution. And you wonder, wouldn’t it be great if you had a performance coach who could help you with your team’s goals?

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To be Found You Have to be Findable


The Internet has turned the flow of information between sellers and buyers completely up-side down. Gone are the days when sales people controlled the conversation and the exchange of information.  You might have great solutions and distinct advantages over your competitors, but if you can’t get out in front of them you can’t get the sales you need. 

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