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Elevate Your Sales Network

Jake Kelfer on Asher Sales Sense, Hosted by Kyla O'Connell

How’s your sales network? Good? Are you satisfied with it? Are you sure there’s nothing you could do to improve it? Then don’t listen to this podcast. This podcast is for salespeople and business leaders who want to get better at what they do and become more successful. Have you noticed there are similar features in sports and sales? Teamwork. Goal orientation. The pursuit of excellence. Training for success. And the importance of building networks of friends, colleagues, mentors, and people you can work with to achieve success.

About Kyla's Guest:
Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to rising entrepreneurs and freedom seekers. He is the bestselling author of Elevate Beyond and Elevate Your Network, a high-energy motivational speaker on a mission to inspire millions of people to achieve personal success and happiness. Jake is the founder of the Professional Basketball Combine which helps NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured in Forbes, Sports Illustrated, and on ESPN, NBC Sports, USA Today, the Bleacher Report and many other major media outlets. Connect with Jake on social @jakekelfer!


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How Not to Look and Sound Like an Idiot During Online Meetings

Susan Finch - guest on Asher Sales Sense by ASHER Strategies hosted by Kyla O'Connell

You didn’t look at the time on your phone because it was stuck to your ear listening to a customer drone on in excruciating detail how he wants the installation to go and suddenly in a panic, you realize you’re late to an online staff call your boss set up to present a new company partner and you break off from your customer as best you can and head to your backroom still wearing your Bruce Springsteen tee shirt and you crash through boxes of supplies and hit the Zoom link and just as you go live on video you topple over your desk chair into the fish tank. You look and sound like an idiot. You need help (and maybe a refreshed resume).

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How to Lead a Sales Team in an Economic Downturn

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Orders are down. Margins are down. Morale is down. It’s difficult being a field salesperson right now, but it might be even more difficult being a sales leader. Temporary measures are running out and the front office is calling for help. As a sales leader, it’s time to take action to meet your mid-term challenges and position your sales pipeline for the post-Covid environment. What tactics and behaviors should you be considering? And whose advice should you listen to? How about a successful CEO with a proven record of outside sale excellence?

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How to Spend Less Time Researching and More Time Selling

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Years ago, John Asher identified a major problem in the shift from prospecting to selling: insufficient research. Many salespeople try to make the first contact with potential buyers without doing the homework necessary to even get a meeting, let alone build rapport. It's frustrating to Google someone or some company and get sent to sites that don't quickly give you what you need. It's especially troublesome when you want to get a contract with a publicly-traded enterprise. So much data, so little help. What if there was a search engine specifically designed for salespeople?

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The Five Most Common Mistakes in Sales

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If you’re new to sales you’ve quickly discovered it’s a lot harder than it looks. You also could be struggling in your current sales position and don’t know why. Since you’re both professionals either coming to the plate for the first time or in a slump with a low batting average, why not listen to some tips from a professional sales coach? That’s what professional baseball players do. They listen to the advice of coaches and focus on fixing the most common errors. Salespeople would do well to follow such advice.

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Account Based Marketing in Challenging Times

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You’re working remotely during this interruption of normal business transactions. Instead of dashing to strategy sessions and prospect meetings and spending hours in transit, you are either staring at your computer screen or cleaning out closets. A better use of this bonus time would be to relook at how you are connecting with your customers. Perhaps you should consider Account-Based Marketing (ABM) to adjust to market realities. ABM turns the traditional funnel upside down and is delivering higher ROI than most other forms of marketing. Come hear why everyone is talking about Account-Based Marketing.

The April 16th Asher Sales Sense Podcast, “Account-Based Marketing in Challenging Times,” with host Kyla O’Connell features Gail Walls, Senior Funnel Management and ABM Certified Strategist at Communica, a full-service advertising, marketing and PR firm in Columbus, Ohio.

What’s a precise definition of Account-Based Marketing? What’s an example of how it can be used? Is this a complete shift of strategy in terms of sales and marketing campaigns? What’s the data on success rates? Is there a typical process to develop an ABM strategy? Tune in on April 16th to hear Gail Walls answer these and other questions and find out why ABM just might be your company’s certain play for these uncertain times.


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Harnessing Neuro-Linguistic Programming to Reframe Price Objections

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Let’s demystify Neuro-Linguistic Programming (NLP) so we can sell more stuff. NLP has an imposing name, but it’s not really rocket science. It’s only “brain language” and knowing how to communicate with it can elevate your sales game to the elite level - especially if you combine it with practical applications. Price objections, for example.  You can use NLP to shift the customer conversation from price to value. And what salesperson doesn’t want to do that?

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Building Best Practice Product Knowledge Training

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Being Vice President of Sales is a tough job. You’ve climbed your way up in the organization not only through your innate talent as a salesperson but also through your organizational skills. Now’s the hard part: building a sales team that’s as good or better than you at bringing in new clients. You’ve hired the best people you could find, evaluating their natural aptitude, past performance, and fit into your company’s culture. Now what? Send them right out to the field? Maybe that’s rushing it a bit. More likely than not, it’s best to first spend time preparing your hunters to hunt.

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The Absolute Digital Marketing Basics Your Company Needs - Hube Hopkins 9 Minute Podcast

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How much should you be investing in digital marketing? What kind of ROI should you expect to receive and how can you measure it? If you’re not sure of the answers, listen to this episode of Asher Sales Sense.

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8 Minute Wake Up Call to Sales and Marketing: You are no longer in control.

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This is an excerpt from an episode in October. Here's the punchline: What's the cost of doing nothing? Is it something that I can just ignore? Probably more specifically, the question that should be asked is, what if I don't do anything about this but my competitors are doing it? Well, you're all competing for the same buyers.

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