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How Italian Studies Opened the Door to the US Post Office - 8 minute podcast


This short episode is part of the complete episode:

From Bagels to Boardrooms: My Personal Journey in Business Development

In this selection, Kyla and Wendy discuss the way Italian Studies paid off to position Taradel as the solution for the US Post Office and other postal services around the globe.

Taradel is now the provider of turnkey direct mail and digital marketing for customers of the U.S. Postal Service. A pretty significant accomplishment. What does that mean for Taradel?

Wendy tells us, "This is really exciting. We just went live about four weeks ago. And formal marketing hasn't even started yet. But if you go to Direct Mail, that's our platform. This has been a long time in the works and it's something that our entire team, you know everyone from sales to design to operations and especially IT really pulled off together. So yeah it's been in the works for a long time and I'm really excited to see where it takes us. We've had post offices from other countries reach out to us. We've been working with Canada Post for a number of years, but other countries who have seen what we're doing so I'm curious to see if that journey takes us into postal services from other countries as well.

I've used my Italian degree in really unique situations in my sales career. One going back to the telecom, knocking on doors. One of the doors I knocked on was the Italian Embassy in Washington, D.C. and I used some very conversational Italian to get in there and they were one of my best customers. And then when I first started at Taradel selling pizza menus, every now and then you'd get a real Italian on the phone so I would speak to them in Italian about menu printing. So it kind of weaved its way into my career every now and then."

Tune in to hear the rest of this story, or listen to the full episode here >

About our guest | Wendy Urquhart, SVP of Business Development for Taradel
Wendy Urquhart is a top producing sales and business development professional who has spent her 20+ year sales career working with independent business owners, national brands, associations, agencies and franchises on solutions designed to help their businesses grow. 
For the past ten years, Wendy has worked for Taradel, a platform that integrates direct mail and digital marketing for small businesses. She spends most of her time developing relationships with national brands and strategic accounts as part of the company’s “white label” strategy, currently used by brands including Staples, FedEx Office, Canada Post and the United States Postal Service. 
Wendy is also an “Asher Alumnae” and worked with John Asher and Kyla O’Connell from 2003 to 2009 and describes the experience as “an MBA in sales.” 
To learn more, visit or


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

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