We are approaching a year spent selling in pandemic conditions. The virus has taken much from us and forced us to change the ways in which we live and work. In the beginning we thought we could muddle through for a few weeks. Those weeks stretched to months and months. But our initial fears have given way to resilience. We’ve found we can continue operations and sell to customers using technology platforms. But at what cost? Are the benefits of technology robbing us of closer contact in our business relations? Could we do better in connecting with each other?
This Asher Sales Sense Podcast – “Connecting Personally Through Technology to Sell Authentically” - features host Kyla O’Connell with guest Frederique Irwin, Founder and CEO of HER CORNER Inc., a Washington DC-based company offering business peer groups for women business owners committed to business growth. When she’s not managing the business operations of Her Corner, you can find Fred either running accelerator programs or working one-on-one with women to help them scale their businesses. She is one of 500 high impact global entrepreneurs selected for the Edmund Hillary Fellowship program working globally to support others in business endeavors. Fred also has taught entrepreneurship, business management, and organizational behavior at the Kogod School of Business of American University.
How has the global pandemic changed selling approaches, processes, places, and locations? What adjustments have been made? What are the benefits of greater reliance on technology in selling? How can we use technology to be more genuine and authentic? What will stay or go away after the pandemic? What will be hard to go back to? Listen in to hear the answers to these questions (and more) so you can be more authentic in your technology-enabled business transactions.