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The Five Most Common Mistakes in Sales

May 17, 2020

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If you’re new to sales you’ve quickly discovered it’s a lot harder than it looks. You also could be struggling in your current sales position and don’t know why. Since you’re both professionals either coming to the plate for the first time or in a slump with a low batting average, why not listen to some tips from a professional sales coach? That’s what professional baseball players do. They listen to the advice of coaches and focus on fixing the most common errors. Salespeople would do well to follow such advice.

The May 21stAsher Sales Sense Podcast – “The Five Most Common Mistakes in Sales” – features host Kyla O’Connell with guest Steve Johnson. He’s a retired Navy admiral with decades of experience as a government customer, business leader, and CEO advisor. Steve’s a senior sales trainer and facilitator for Asher Strategies and President of SBS Consulting, providing business process, management, and leadership expertise. 

What’s the relationship between leadership and sales? How important is process to sales success? Why should sales and marketing professionals give a lot of attention to qualifying leads? How vital is trust in the sales process?  How can you build rapport with a buyer who won’t spend time on small talk? What makes role-play between sellers and buyers more effective? Tune in on May 21st to learn the answers to these and other questions and smash your sales goals.

About Kyla's Guest: Steve Johnson

Senior Sales Trainer and Facilitator at Asher Strategies

I am a senior trainer and facilitator with special expertise for the military and government customers of ASHER. I provide strategic planning, senior program management, subject matter expert, and sales and marketing-consulting services to commercial customers, government organizations and program offices, and educational institutions.

President, SBS Consulting Inc.

SBS Consulting provides strategic planning, senior program management, executive coaching, process improvement, subject matter expert services, and sales and marketing-consulting services to commercial customers, government organizations and program offices, and educational institutions.

I am a business adviser, executive coach, and facilitator with a passion for making a difference in the professional success and personal lives of business and not-for-profit executives.

I have lived in leadership roles for my entire life. For the last 10 years of my military career, and for my entire post-military career, I have successfully led large and small programs and businesses, with profit-and-loss responsibility for budgets ranging from $1M to $450M. Early in my post-military career, I became a student of leadership, management, and selling psychology and still teach and facilitate in those areas.

My personal passion is making a difference in the lives of those around me, through my coaching, facilitation, consulting, and training; and through my involvement in community initiatives that make the world a better place one life and one business at a time.


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC