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From Bagels to Boardrooms: My Personal Journey in Business Development

March 18, 2019


How do we become great at sales? The stock answer is there’s the natural aptitude we’re born with and the knowledge and experiences we gain over time. And, of course, our drive to succeed. Here’s the story someone whose first job was at a bakery in college, and how with grit and determination she rose to become senior vice president for business development at a major multi-channel marketing platform company.

The March 21 Asher Sales Sense podcast with host Kyla O’Connell features guest Wendy Urquhart in “From Bagels to Boardrooms: My Personal Journey in Business Development". Hear what Wendy learned about sales from the bagel business, how she graduated from the “School of Hard Knocks” by selling telecom in the 1990s, and over time gained the confidence and expertise to lead a successful and growing sales team in the tough and competitive IT marketplace. Wendy will share key insights on how you, too, can grow your sales and build your sales career.

About our guest | Wendy Urquhart, SVP of Business Development for Taradel
Wendy Urquhart is a top producing sales and business development professional who has spent her 20+ year sales career working with independent business owners, national brands, associations, agencies and franchises on solutions
designed to help their businesses grow. 
For the past ten years, Wendy has worked for Taradel, a platform that integrates direct mail and digital marketing for small businesses. She spends most of her time developing relationships with national brands and strategic accounts as part of the company’s “white label” strategy, currently used by brands including Staples, FedEx Office, Canada Post and the United States Postal Service. 
Wendy is also an “Asher Alumnae” and worked with John Asher and Kyla O’Connell from 2003 to 2009 and describes the experience as “an MBA in sales.” 
She resides in Richmond, Virginia with her husband and their two daughters. 
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