This is the third in a series of discussions between John Asher and John Edwards on digital capabilities and trends in sales and marketing. The first was “Digital Presence: The Five Ways Elite B2B Competitors are Beating You Online.” The second was “Digital Strategy: How Elite B2B Competitors Get It Right and How You Can, Too.”
This Asher Sales Sense Podcast – “Digital Selling: Four Ways Elite B2B Competitors Master the Market” - once again features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media, and content development - all designed to accelerate marketing and sales.
What is the relationship among digital presence, digital strategy, and digital selling? Where does digital selling fit into an elite B2B competitor’s path to success? Why is digital selling so important, especially today? What makes up B2B digital selling at a high level? And what makes up B2B digital selling at a day-to-day tactical level? Listen in to learn the answers to these questions so you can get your digital strategy right and stay in the fight.