Build Brand Invincibility by Being Crisis Ready

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Your employees are working hard, your customers are delighted, and all’s well. Or is it? Are you and your management staff just a moment away from a crisis? Are you prepared for what can come at you in the blink of an eye and wipe out the value you’ve worked so hard to build? Or do you have a roadmap to business invincibility?

This Asher Sales Sense Podcast, “Build Brand Invincibility by Being Crisis Ready” with host Kyla O’Connell features Melissa Agnes, President and Co-Founder of Agnes+Day Inc. and a leading authority on crisis preparedness, reputation management, and brand protection. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them to understand risk and build invincible brands that can withstand even the most devastating events.

Business leaders and management professionals, especially in companies depending on sales revenue, owe it to their people, customers, and stakeholders to be prepared for emergency action. What does it mean to be crisis ready? Is it a plan or a mindset? What’s the difference between a “crisis” and an “issue?” How can you increase trust, credibility, and goodwill in your brand rather than depreciating from it? Who in the organization is responsible for this? Tune in on December 19th to hear Melissa Agnes, author of Crisis Ready: Building an Invincible Brand in an Uncertain World respond to these and other questions. Learn how to protect the organization and brand and you’ve worked so hard to build.

About Kyla's Guest:

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and advisor to some of today's leading organizations faced with the greatest risks. As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand
even the most devastating of events.

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes sits on the Global Advisory Council for The Institute for Strategic Risk Management (ISRM), an entity established to create a global center where practitioners, academics, and policymakers come together to share information and help progress and promote the underlying understanding and capabilities associated with strategic risk and crisis management.

She is the editor of the Crisis Ready Blog, the host of the Invincible Brand Podcast, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.

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Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.