Aligning Sales and Marketing Strategy and Execution to Optimize Growth

One of the most difficult and enduring challenges business leaders face is the misalignment of sales and marketing. And Brian Beveridge knows how to fix this. Even if you have winning talent and winning solutions, if you can’t get your sales and marketing strategy and execution working seamlessly you’re missing out on money. 

While these challenges vary some between Enterprise and SMB markets, there are key steps business leaders can take to make substantial impact toward revenue growth. With decades of experience in this arena, Brian has key recommendations for how you can have immediate results to boost sales and crush your competition. Tune in to “Asher Sales Sense” to hear John Asher talk with Brian Beveridge of Dun & Bradstreet about “Aligning Sales and Marketing Strategy and Execution to Optimize Growth.

Brian Beveridge - Client Director at Dun & Bradstreet

Brian thrives on learning his clients' corporate goals and their aligned business objectives to support those strategic plans. By developing a trusted-advisor relationship with executives, decision makers and their resource teams, he strives to understand the complexity and requirements to achieve lofty goals, and align their SME resources to develop data, insights and solutions to support the decisioning process for his clients. Problem solving is in his blood, and he's always excited to bring hisy hyper-curiosity to the conversation.

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

Chair – Vistage Peer Advisory Board

For more than 60 years, Vistage has been bringing together executives in a confidential peer setting where they can candidly discuss operational, financial, legal, structural or even personal challenges. The powerful group dynamic gives each member access to a wealth and diversity of experience and advice dedicated to achieving one another’s success. As a Vistage Chair, I have the privilege of stewarding a private advisory group of successful CEOs, business owners and key executives to help them improve the performance and outcomes of their businesses.

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Asher Sales Sense is sponsored by Asher Strategies 

ASHER Strategies Has Improved Sales for Thousands of Companies.