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A Video Story Must Do Five Things - John Carter

January 30, 2019
00:0000:00

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If you are thinking of video marketing, start by listening to John Carter and John Asher.

Do you know that customer relationships can start in less than a minute on a five-inch phone screen?  It begins with a story.  Your story.  Buying behavior can start this fast and wide, but how can you be sure you’re sending the right information?    In this episode the host John Asher talks to veteran videographer John Carter and they discuss:

  • The one question John asks every client before they start
  • The five things every story must have
  • The three parts of every story
  • How trust is built
  • How long a video should be
  • The two kinds of videos

This episode of the Asher Sales Sense podcast features John Carter, founder of the Potomac Digital Group, being interviewed by John Asher.  In producing over 1,000 successful commercial video campaigns for websites and smartphones, Potomac Digital has uncovered the best ways to stimulate buyer engagement with audiences.  What’s the DNA of your company?  How do you turn your website into a sellsite?  What’s the most effective way to wrap your narrative into buyer-attractive video?  

About our guest: John Carter, Founder, Potomac Digital Group

How do we compress sales cycles and create engagement in 1 minute? With over 1,000 scripted productions and campaigns for B2B, B2C, DoD, GOV and Non-Profits, we've realized relationships often start on a 5" screen - your phone. Storytelling that drives buying behavior starts with the script and we start scripts with the following:

If more of your market (state your primary market) only knew _____ about your products and services, they would buy or engage with you.  

Whether we are doing a simple interview or using multiple locations to tell a story we always remember that buyers will remember the product or subject matter when it is wrapped in a narrative. Humans process a motion picture/video story thousands of times faster than reading. They also make buying decisions on smartphones which are perfect for video. Why ask them to read at 200 WPM when you can show them on their own handheld TV screen?