Asher Strategies Radio

Asher Strategies Radio header image 1

Post-Pandemic Cold Calling

Nancy Calabrese on Asher Sales Sense, hosted by John Asher of Asher Strategies!


One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virtual meeting with video? There are fewer distractions and more focused communication. It’s why podcasts can be more compelling than videos. Properly done, cold calling brings in sales.


This Asher Sales Sense Podcast – “Post-Pandemic Cold Calling” features host John Asher with guest Nancy Calabrese, Founder and CEO of One of a Kind Sales, offering comprehensive lead generation and sales management services for increased sales and business growth. Nancy is passionate about a properly executed pre-sales process – engaging with prospects, uncovering their needs, and turning them into qualified leads. Her unique approach, positive attitude, and relentless attention to detail are derived from her experience in recruiting. Her new book, “The Inside Sales Solution” is available through Amazon.


On this episode Nancy and John discuss: 

  • What’s the truth about cold calling today (what really works)?
  • What’s the most important quality in a successful prospecting campaign?
  • What metrics should you track and how can you track them easily?
  • What are the secrets of managing a high-performance inside sales team?
  • How can you convert your outside salespeople into inside prospecting rock-stars?


Listen to the answers of these questions so you can learn how to connect with those out-of- reach strategic prospects.



Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

ASHER Strategies   Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Fit for Success - Lessons on Achievement and Leading Your Best Life

Fit for Success Lessons on Achievement and Leading Your Best Life


Have you ever wondered what successful people have in common? And why some seem to thrive in the face of challenges? Are they exceptions or can others of us also develop the same kinds of habits to succeed in sales or any other endeavor?

This Asher Sales Sense Podcast – “Fit for Success - Lessons on Achievement and Leading Your Best Life” - features host John Asher with guest Nick Shaw, co-founder of Renaissance Periodization (RP), a multi-million-dollar health and fitness company that has improved the lives of hundreds of thousands of clients around the world. Nick has coached world- class athletes including CrossFit Games champions, international medalists in weightlifting, UFC fighters, Navy SEALs, and Olympians. But it wasn’t until 2020 when his wife was diagnosed with breast cancer and facing the fallout of treatment for months through COVID-19, that he had to really lean into the habits he was teaching and put them to the ultimate test. His new book, with the same title as this podcast, details what he learned.

  • What are the seven principle habits for success that both athletes and business professionals should master?
  • Which are the most important?
  • How vital is the concept of internal locus of control?
  • What is the biggest takeaway Nick Shaw realized from all this?
  • Listen in to learn the answers to these questions so you can develop new habits to build your path to success and lead your best life.

Read the rest of this entry »

Audience Driven, Authentic Presentations

Dr. Jerry Cahn of Presentation Excellence Group with host John Asher of Asher Sales Sense


Your sales team is pretty good at sales and marketing presentations. Pitches go well and the majority of your sales opportunities are won. Customers are happy. The company is making money. Salespeople are getting bonuses. Everything’s good, right? But what if you could increase your win rate by 10% or 20%? And what would that mean if you could do it without throwing more people, time, and money at your sales process? You can significantly increase your top line if in your presentations you pay more attention to the bottom line of your audience’s interests.

What does the Audience Driven, Authentic Presentations (ADAP) mean? Why is it so important? How did this presentation success model originate? What’s more important in a presentation? The customer? Your company? The presentation environment? What are some great examples of how ADAP works? Listen in to learn the answers to these questions so you can present like a pro and bring in more deals.

Read the rest of this entry »

Digital Strategy: How Elite B2B Competitors Get It Right and How You Can Too

John Edwards Communica on Asher Sales Sense

You might be in the majority if you think B2B digital strategies don’t work. And you’d be wrong. The reason is that it’s hard to get them right. Let’s say you already (1) have access to people who know what they’re doing in the digital realm and (2) your systems are driving leads to operationally functional sites. That’s good. You’re avoiding two common problems in this arena. But what about the biggest problem: failure to have a solid B2B digital strategy?

Read the rest of this entry »

The Five Ways Elite B2B Competitors Are Beating You Online

John Edwards on John Asher's Asher Sales Sense


Is your company’s digital presence competitive? You invest a lot for it, but are you getting the results you need or are you getting pushed around by the A players? Maybe it’s not the quantity of money you spend on digital presence that’s as important as the quality of the strategies and tactics you use. What if you could make a few key adjustments and quickly be more effective in attracting business?

This Asher Sales Sense Podcast – “The Five Ways Elite B2B Competitors Are Beating You Online” - features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media and content development - all designed to accelerate marketing and sales. 

Read the rest of this entry »

If You Can Have a Conversation, You Can Sell



Is your lack of sales skills holding you back from getting that next promotion? You like your company and you want to be successful in it, but the idea of becoming an aggressive always-be-selling salesperson makes you cringe. Here’s some good news. It doesn’t have to be that way. You don’t need to fear selling anymore. With a new perspective and some helpful tips on conversations, you can become the kind of salesperson who customers trust and sales managers reward.

This Asher Sales Sense Podcast – “If You Can Have a Conversation, You Can Sell”- features host John Asher with guest Kim Fredrich, founder of an outsourced B2B sales firm in the Washington DC Metro Area and author of a popular book with the same name as this podcast title. Kim helps small B2B service-based businesses reach ambitious revenue goals by teaching them how to have winning sales conversations. 

Read the rest of this entry »

The Sales Manager’s Toolbox

John Asher on Asher Sales Sense


The job of the sales manager was never easy, but with economic headwinds and gusts of pandemic thrown in its now harder than ever. Sales managers are closing out the year and hoping 2021 will be better, but wishing and hoping generally don’t bring in new orders. You need help. And not just any help. Help from people who for the last twenty years have been providing sales leaders with the tools they need to get the job done. Wouldn’t it be great if you were given access to all of those tools in one box for sales managers only?

Read the rest of this entry »

Is the Phone Still Relevant in Today’s Sales Process?

Darryl Praill on John Asher's Asher Sales Sense


The telephone has reemerged as a vital sales communication channel. Now more than ever, people now want to talk with each other. And we are “Zoomed Out.” Salespeople no longer need to feel they might be intruding. Prospects are answering their phones knowing that you might be a stranger and you might want to sell them something. When they answer, they allow you to interrupt their lives. The key is not whether you should make the call- it’s what are you going to say after they say hello?

Read the rest of this entry »

Shift Your Mind

Shift Your Mind - Brian Levenson on with John Asher

You are a super-prepared salesperson.  You’ve acquired deep knowledge of your products, your markets, your customers – even your competition. In doing so, you’ve placed yourself well ahead of many salespeople who don’t put in the time to be a knowledge giant. Now comes the moment when you launch toward new sales. Will you be able to shift into performance mode like the sales athlete you could be? Or will you settle  for so-so results and waste all that preparation?

This Asher Sales Sense Podcast – “Shift Your Mind” - features host John Asher with guest Brian Levenson, founder of Strong Skills, which provides executive coaching and mental performance coaching and consulting to elite organizations, performers and leaders He has worked with CEOs, professional athletes and teams in the NBA, NHL, and MLS, Division 1 athletic departments, the Federal Reserve, Department of Homeland Security, and many other organizations.

Read the rest of this entry »

Developing an eCommerce Strategy is Easier than Ever


eCommerce revenues have grown remarkably over the last decade and in the current environment, online purchases are accelerating exponentially.  According to eCommerce experts, shoppers are spending at least a third of their budgets online.  There are expected to be over two billion digital buyers by the end of next year.  What is your company doing about this?  Do you think eCommerce is too difficult?  Too expensive?  Not a good fit for your products and services?

Read the rest of this entry »

Podbean App

Play this podcast on Podbean App