This Asher Sales Sense Podcast - “Building Sales Pipeline with Cold Calling, Podcasts, and Video” - features host John Asher with guest Collin Mitchell, Chief Revenue Officer of Salescast, the only fully-managed tech and service stack offering an end-to-end thought leadership platform. Collin Mitchell is also the host of the Sales Transformation Podcast.
Many sales professionals believe that cold calling is dead, that podcasts don’t bring revenue, and video is a waste of money. Collin Mitchell gives examples of why these commonly-held beliefs are false. It’s all in how these messaging technologies are applied, not in the capabilities themselves.
- How can you identify which people will pick up the phone?
- Are there automated ways to help you get more phone connections?
- Which people listen to podcasts and watch videos?
- Do “blended” approaches work? With whom?
- What is “intent data” and what value does it have?
- Is it possible to research podcasts to get inside the C-Suite?
- Do you know what podcasts your clients listen to?
- How effective is the use of video in the first sales touch?
- Can you use video to help your coaches sell for you inside their companies?
Listen to the answers of these questions and learn new ways to build more pipeline by turning your sales craft into sales art.
This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jordan Benjamin, Founder of My Core OS, working with companies and sales teams to help drive a growth mindset and create championship business cultures. My Core OS is built to help update your personal/corporate operating systems to drive peak performance and harmony between work and life. Jordan also hosts the ‘Peak Performance Selling Podcast,’ interviewing top sellers and sales leaders on how they show up at their
best every day.
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This Asher Sales Sense Podcast - “Selling with Authentic Persuasion” - features host John Asher with guest Jason Cutter, Sales Success Architect and Keynote Speaker in Fort Myers, Florida. Jason is the CEO and Founder of the Cutter Consulting Group and the author of the book with the same name as this episode’s title - Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker. Jason is also the host of the Authentic Persuasion Show, the Scalable Call Center Sales podcast, and Call Center Confidence with Cutter & Catt.
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Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features―they want to hear about how it can solve their problems or help them reach their goals.
This Asher Sales Sense Podcast - “Sales Acceleration through Connecting Technical and Business Value” - features host John Asher with guest Brent Keltner, Founder and President of Winalytics, helping clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on what buyers and customers value most. Brent also is the author of the forthcoming book The Revenue Acceleration Playbook.
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Where are all the women in key business and sales positions? They’re half of the workforce and are earning more bachelor's and master’s degrees than men, but despite decades of seeming progress, only 5.5% of CEOs are women in the 3,000 largest U.S. companies. And women represent only 33% of top business leadership positions overall. Companies say that advancing women is a top priority, but …
This Asher Sales Sense Podcast - “The Continuing Lack of Women in Corporate and Sales Leadership Positions” - features host John Asher with guest Gina Stracuzzi, Co-Founder and Director of the Women in Sales Leadership Forum at the Institute for Excellence in Sales.
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It’s the end of summer. The vacations are ending and kids are returning to school. Your company’s senior leadership just announced you should begin bringing your sales team back to the office (because they need to get back to work). You have to get going now, but you don’t know how to start. Wouldn’t it be great to hear some useful tips from an expert sales leader who’s doing that with his company right now?
This Asher Sales Sense Podcast - “Bringing Your Sales Team Back to the Office” - features host John Asher with guest Darrell Gehrt, Senior Vice President, Event Cloud Solutions at Cvent, transforming meetings and events through technology. Darrell joined Cvent pre-IPO in January 2013 and has led several product lines including Web Survey, Mobile, and in 2020 took on the pivot to virtual event technology.
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You’re a busy business professional and know you aren’t getting enough sleep. You have limited time and too much on your mind and think you can sleep when you retire. But what if you were able to get more sleep, be more successful in your job, and have a much better chance at retiring early? There are techniques that can help you get the best sleep out of the time you have.
This Asher Sales Sense Podcast - “The Power of Sleep for Business and Sales Leaders” - features host John Asher with guest Bob Martel, professional sleep coach and head of Positive Results Hypnosis in Holden, Massachusetts. Bob is the author of “I am Sleeping Now: How to Fall Asleep, Stay Asleep and Wake Up Refreshed” and the host of the weekly “Mind Magic Radio” show on WCRN talk radio.
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The real estate market has hotted up and there likely are more realtors than properties for sale. If you’re a realtor, how can you differentiate yourself from the rest of the pack? If you’re a construction contractor, how can you convince buyers to choose value over price? And when you combine the two professions can you generate more sales?
This Asher Sales Sense Podcast - “Top Sales Strategies for Realtors and Contractors” - features host John Asher with guest Bill Reiman, Vice President of RK Reiman Construction Incorporated and President of Reiman Properties in Marco Island, Florida. Bill’s also the host of “The Real Build Podcast” - informing people what they need to look for before buying, building, or selling a home.
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It has long been known that digital marketing tools can help you boost your company’s presence online and attract more business. But did you know you could use many of the same ones to evaluate your competitors? In a previous Asher Sales Sense Podcast, John Asher and John Edwards discussed “The Five Ways Elite B2B Competitors Are Beating You Online.” Now they’ve returned to talk about using marketing tools to help you gain competitive advantage.
This Asher Sales Sense Podcast – “Employing Digital Marketing Tools to Evaluate Competitors” - features host John Asher with guest John Edwards, Executive Vice President at Communica, helping companies with digital marketing and sales initiatives. His areas of focus include strategic consulting, digital tools, and platform integration, including marketing automation, CRM, social media and content development - all designed to accelerate marketing and sales.
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One thing that stayed consistent during the past year is cold calling. It still works. Surprised? You shouldn’t be. It worked before the pandemic and during the pandemic. Have you noticed that a phone call can sometimes be better than a virtual meeting with video? There are fewer distractions and more focused communication. It’s why podcasts can be more compelling than videos. Properly done, cold calling brings in sales.
This Asher Sales Sense Podcast – “Post-Pandemic Cold Calling” features host John Asher with guest Nancy Calabrese, Founder and CEO of One of a Kind Sales, offering comprehensive lead generation and sales management services for increased sales and business growth. Nancy is passionate about a properly executed pre-sales process – engaging with prospects, uncovering their needs, and turning them into qualified leads. Her unique approach, positive attitude, and relentless attention to detail are derived from her experience in recruiting. Her new book, “The Inside Sales Solution” is available through Amazon.
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