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Brand Big: The Laws Leaders Use to Win

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Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game.  Careers are cut short and stock prices tank.  What if there were proven techniques to consistently differentiate yourself and your business and stay ahead of change?

The May 16th Asher Sales Sense Podcast “Brand Big: The Laws Leaders Use to Win” with host Kyla O’Connell features Steve Brazell, one of America’s most sought-after Brand Strategists and Reputation Crisis Managers.  Headquartered in New York City, Steve founded the Competition Removal Firm Hitman Inc 25 years ago and works with leading global brands and celebrities such as IBM, Intel, Kevin Costner, Keyshawn Johnson, Fitness Magazine, Time Inc., Microsoft, Warner Brothers, and Walt Disney.

What is the single biggest marketing or brand mistake that costs market share and missed opportunities?  How are internet and social media changes affecting corporate and personal brands?  What are three core takeaways business leader can implement?  Tune in on May 16th and find answers to these and other branding-related questions, giving you simple steps you can take not to immediately increase sales and personal opportunities.