Perception Trumps Reality-Standout to be Credible, Yes it is the B-Word with Steve Brazell

Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list.

Because life is like Instagram, you have to take control of your Brand. Everyone judges you in seconds and you must take advantage of the opportunity. No, it isn’t about you as much as it is about the value you bring to others. 

Read the rest of this entry »

Brand Big: The Laws Leaders Use to Win

Branding is more important than ever.  Many people claim they understand what branding means.  But then why do so many people get it wrong?  There are headlines every day where some person or company stumbles and fails to stand out, stay relevant and win the branding game. 

Read the rest of this entry »