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Asher Strategies Radio

Guest: Karen Caplan

Episodes

How to Hire a Natural Born Salesperson - Karen Caplan

Monday Feb 10, 2020

How to Hire a Natural Born Salesperson - Karen Caplan

Monday Feb 10, 2020

Is it possible to find a “natural-born” salesperson? Of course, says Karen Caplan, President, and CEO of Frieda’s Specialty Produce in Los Alamitos, California.  It’s often been said that the hardest thing for business leaders and owners to do is hire good salespeople.   

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Two Things CEOs Should Look for in Hiring Top-Performing Salespeople

Tuesday Jan 14, 2020

Two Things CEOs Should Look for in Hiring Top-Performing Salespeople

Tuesday Jan 14, 2020

Add the ASHER Sales Sense skill to your Alexa capable device to play the most recent or choose from a list. It’s often been said that the hardest thing for business leaders and owners to do is get good help. Hiring goes on all the time, but too often it goes south. Dream candidates can turn into nightmares and they are expensive and complicated to separate once they’re in the system. What’s most important in hiring salespeople? Experience? Aptitude? Culture? What does one experienced CEO of a highly successful business value most?

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