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How to Spend Less Time Researching and More Time Selling

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Years ago, John Asher identified a major problem in the shift from prospecting to selling: insufficient research. Many salespeople try to make the first contact with potential buyers without doing the homework necessary to even get a meeting, let alone build rapport. It's frustrating to Google someone or some company and get sent to sites that don't quickly give you what you need. It's especially troublesome when you want to get a contract with a publicly-traded enterprise. So much data, so little help. What if there was a search engine specifically designed for salespeople?

The June 18th Asher Sales Sense Podcast – “How to Spend Less Time Researching and More Time Selling” – features host Kyla O’Connell with guest Joe Benjamin, CEO and Co-Founder of CheetahIQ. After years of leading sales development and automated research processes for leading companies, he co-founded the CheetahIQ computer software company, where he’s also a Founder in Residence of the Antler Venture Capital Program in the New York City area. In Joe’s words: “Information sources are fragmented and the amount of info to sort through can be overwhelming. We’ve aggregated news, podcasts, and more, so you can find the most relevant and interesting info to leverage for outreach and meeting preparation.”

What research sources should enterprise salespeople look at? What are the most overlooked research sources for enterprise salespeople? What makes 10-K annual reports and corporate earnings calls valuable to salespeople? How can salespeople use job postings to gain communication insights? What can you learn from a podcast by a business leader? Tune in on June 18th to learn the answers to these questions so you can spend more time doing what you do best: selling.

About Kyla's guest:

Joe has wide experience in sales and business development for consumer insights and marketplace companies. He was most recently Head of Sales for Storefront, the AirBNB of commercial real estate, and also worked as Director of Sales for Upfront Analytics, using mobile games to collect consumer insights for F500 brands. As general manager and head of sales of Trybe where he assisted enterprise companies with automated consumer research processes. Joe was a Founder in Residence of the Antler Venture Capital Program in the New York City area, helping entrepreneurs find co-founders and funding.

In January of 2020 he co-founded the CheetahIQ computer software company in New York:

“CheetahIQ is the fastest way to research your sales prospects. Information sources are fragmented and the amount of info to sort through can be overwhelming. We're solving that with the first research platform built for salespeople. We’ve aggregated news, podcasts, and more, so you can find the most relevant and interesting info to leverage for outreach and meeting prep. Your research can be done up to 10X faster than before, which means you'll have more time for quality touches, you can book more meetings, and neglect fewer accounts.

Joe holds BA in Finance and Juris Doctor, Law degrees from Florida State University.


Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense. 

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